Work At Home and Be Your Own Boss an Example by

Work At Home and Be Your Own Boss How long have you been out of work? Or if you are at work, are you the traditional eight to five office worker or the non-traditional entrepreneur, who works wherever and whenever the job requires you? If you the traditional, 40-hrs a week professional, how much time do you really have to spend from home to work and back? And how much time have you really been productive? Do you like being pushed around and told what to do every single waking hour of the day? Are you satisfied at how things are in the office: with the bundy clock that tells you that you should have been 10 minutes earlier so that your pay slip would not have been deducted even a single cent? Or just having to be with people that you do not really want to be working with around? How about the paper works that file up on your table that needs to be finished by the days end or else you will be reprimanded by your boss? What about last week when you have to do somebody elses job on top of what you are already doing just because you have just come in a week or so and new employees are treated that way? Need essay sample on "Work At Home and Be Your Own Boss" topic? We will write a custom essay sample specifically for you Proceed Students Frequently Tell EssayLab professionals:I'm not in the mood to write my essay. Because I want to spend time with my familySpecialists suggest: Buy An Essay Which Will Lead You To Your Academic SuccessCustom Writing Service Cheap Custom Writing Service Custom Writing Reviews Best Essay Writing Service What about the daily commutes? How many times have you got to wake up earlier than usual even if it is a Monday morning and you have just had a long night with your sick baby? Or consider the stench of other travelers you smell while on board a PUB since you still cant afford to buy a car of your own.well, even if you have your own car, you cant drive it today since your plate number ends with a number that is not allowed to travel for that particular day. Have you missed an important event because you have to stay over time to finish a paper thats due on the same day as that special day of one of your kids? On the other hand, if you are the non-traditional employee, have you ever thought of having to do a job where you wont be pushed around and told where and when to be at a specific time? Or has it crossed your mind if there are other opportunities where you could do the things you like most, whenever and wherever you areeven in your pajamas? These are just some of the questions that this book will answer. Practical tips on where and how you may start working at home, where you can manage your time and your resources and at the same time enjoy what you do. Readers will learn how to earn using his computer and his spare time to generate monthly income. Content Outline: Acknowledgement Introduction Chapter I Turn your PC into a money-making machine Chapter II Consider Your Work Attitude (What kind of person are you? Are you are writer? If a writer, would you rather be a fiction or a non-fiction writer? Or are you apt to working repetitive jobs? Would you consider networking instead? Or would you rather try your hands on multiple online businesses? What about investing? Does this appeal to you?) Chapter III Transform your thoughts into words: A Practical Guide To Article Writing; Some online sites that offer pay-per-visit; Online-Article Submission Companies Chapter IV Blog for Profit (Practical Tips for Starters, Pay-Per-Blog sites) Chapter V Research Writing: Earn While You learn (What is research writing?; What are the benefits of research writing?; Practical guide for research writers; Online companies offering careers on research writing) Chapter VI Teach Online (Is there any subject you feel comfortable sharing with others? Impart knowledge, meet people and earn at the same time. Includes tips on online teaching) Chapter VI I Receive Pay-Per-Post (Earn as you socialize and talk about anything under the sun; Guide when doing pay-per post; sample pay-per-post sites) Chapter VIII Low Yield (LYOI) vs. High Yield Online Investment (HYOI) (What these are? What are the pros and cons? List of online companies offering LYOI and HYOI) Chapter VIX General Guidelines in looking for the most profitable and best suited work at home opportunities CONCLUSION Book Description: Work At Home and Be Your Own Boss addresses one of the most common concerns but least given consideration by a lot of people (those working, those out of work due to physical condition, stay-at-home moms or dads, college drop outs, retirees), that is the work alternative that gives one the pleasure of working at home. This is intended to be written in an 80-100 pages coffee-table type book. Market Description: To be written for the benefit of a variety of employees and non-employed. Even those who are still in college who might want to earn extra will also find this book not just entertaining but profitable as well. Colleges that might find this book significant and include this to its current syllabus includes but not limited to the following (English Department for the chapters on writing and Business Administration for the articles on e-commerce) Author Description: A work at home mom who spends most of her time with her three-year old child. She is also a former college instructor who taught Communication subjects. She also had prior experience in radio and also had experience working for government agencies as well as for a foreign-based company engaged in marketing and distribution of computer-related products. Reference: Laine, Amy, How To Work At Home Without Paying Fees, Retrieved March 10, 2009

Experiment Techniques Essays - Laboratory Equipment, Free Essays

Experiment Techniques Essays - Laboratory Equipment, Free Essays INTRODUCTION The purpose of this experiment is, first and foremost, to familiarize you with the operation of the analytical balance. Because all analytical determinations are (directly or indirectly) based on the measurement of mass, learning the correct balance technique is vital to the success of your experiments. Additionally, you will use the balance to demonstrate the need to dry samples and standards prior to analysis. Among the techniques, analytical technique stands out as a practically versatile, useful and important skills that have be learn by every students. Analytical skills is comprised of qualitative and quantitative analysis. Qualitative analysis deals with finding out which substances are in analytical sample and quantitative analysis determines how much of each substance is in the sample. Analytical techniques analysis has many applications in industry, medicine, biochemistry, physiology, geology, oceanography, and environmental science. In addition, analytical techniques teaches special skills and techniques which have relevance for physicians, engineers, and many other professionals. Micropipettes are used to measure and deliver accurate volumes of liquid. The difference between the two is that micropipettes measure a much smaller volume, starting at 1 microliter . Micropipettes are used in various laboratories, including microbiology, environmental sciences , medical, academic, and research labs . Basically, micropipettes come in three different sizes of varying capacity. They are P20, P200 and P1000. The sizes are noted on the top of the plunger button . Size Micropipette Range of volumes measured P20 0.5-20l , P200 20-200l , P1000 100-1000l . Liquids are never drawn directly into the shaft of the pipette. Instead, disposable plastic tips are are attached to the shaft. There are two sizes of tips. The larger blue tips are used for the P1000. The smaller clear tips are used for the P20 and P200. Micropipetting is an important skill that plays a very active and critical role in the molecular biology laboratory. It is imperative for a person handling micropipettor to know the correct way of using it so that accurate and precise results are achieved. A spectrometer is any instrument used to probe a property of light as a function of its portion of the electromagnetic spectrum, typically its wavelength, frequency, or energy. The property being measured is usually intensity of light, but other variables like polarization can also be measured. The first step in this process is to direct light through a fiber optic cable into the spectrometer through a narrow aperture known as an entrance slit. The slit vignettes the light as it enters the spectrometer. In most spectrometers, the divergent light is then collimated by a concave mirror and directed onto a grating. The grating then disperses the spectral components of the light at slightly varying angles, which is then focused by a second concave mirror and imaged onto the detector. Alternatively, a concave holographic grating can be used to perform all three of these functions simultaneously. This alternative has various advantages and disadvantages, which will be discussed in more detail later on. Mass spectrometry (MS), arguably the most important analytical spectroscopic tool of modern times, because It is used to understand the fundamental atomic and molecular processes and at the same time t hose of immediate relevance to events within cells. As a technique, it helps to control processes in chemical and biological industries, diagnose diseases, discover new drugs, protect the environment and explore mysteries of nature. An analytical balance is so sensitive that it can detect the mass of a single grain of a chemical substance. Thus, if a method of direct weighing is used, the substance ought to be added to the tared container which will hold it, NEVER directly to the pan or even to weighing paper placed on the pan. The container used should be completely dry and at room temperature, never at an elevated or reduced temperature. Even slight temperature differences can produce APPARENT changes in mass of the container. Finally, the container ought to be completely dry, inside and out. All that having been said, here are some images showing various correct ways of carrying out weighings using an analytical balance. Laboratory balances are important for both resolution and a ccuracy. Conclusion While using some lab instruments such as micropipette, balances and spectrometry , accurate and

Accounting Assignment Example | Topics and Well Written Essays - 1250 words - 6

Accounting - Assignment Example b) If we were to compare the 2013 Income Statement with the 2013 Statement, we would find that Helen Harris Handbags had a decline in profitability of  £69127. Various reasons can be outlined for this decline in profits. Some reasons can be identified through an Income Statement others may be issues affecting the business such as increase in competition, recession in the markets etc. However, looking at the Income statement alone, we can see a sharp increase in Marketing Expenses of the year 2013, as well as a slight fall in Total Sales. Other expenses have increased as well, but marginally. As total sales have fallen, inventory has gone up. The fall total Sales might be matter of concern for the business, especially since Marketing Expenses have increased. a) The Balance Sheet of a business is used to show the â€Å"net worth† of a company at a given point of time. (e-conomic(UK), 2014). It is particularly useful in monitoring the health of the company that is what the business owes and what it is owed. The Assets and Liabilities are the two main sections in a Balance Sheet and are always equal. The Balance Sheet is divided into two parts as mentioned above, and into various sub parts which include Fixed Assets, Working Capital, Current Assets, Equity or Shareholders Stake (which includes any profit/loss and drawings) b) In the case of Helen Harris Handbags, Inventory has increased, that has been the result of fall in Sales (discussed earlier). However, a matter of concern is a huge increase in Bank Overdrafts from 2012, in 2013. This tells us that business has increased its debts considerably since last year. There is an increase in the Debtors as well. a) The purpose of the Cash Flow Statement is to evaluate the cash inflows and outflows of a business during a financial period. (e-conomic(UK), 2014). The main avenues of Cash Inflows and Outflows can be described in

Comparing hiring and promotions based on Afirmative Actioin against Term Paper

Comparing hiring and promotions based on Afirmative Actioin against senority system - Term Paper Example Guadalupe Alegria was working in a poultry farm since the past twelve years and was a valued employee who was promoted to a managerial position temporarily. Although this had to last for two weeks, it stretched over a year due to which she had to put in extra hours without pay which left her few hours to spend with her friends and family. Later she discovered that she will be given a permanent position and she will also have to train a new manager because of which she is looking for another job. Another example is of Porter Douglas, who was a long term farm mechanic and he expected that he will be promoted to the position of a supervisor. However, an outsider got that job which left him disappointed because of which her job performance was affected and eventually he stopped putting up efforts in his work. (Bailey, Netting & Perlmutter, 2000). The loss of morale and the negative impact on productivity cannot be anticipated by the farmers when such organizational actions take place. Ho wever, an employee feels rejected which leads to dissatisfaction and they feel resentful because of the treatment they receive from the company and various questions come in their minds. In the case of Guadalupe Alegria, she wanted to know the reason why she was made a manager for so long and why was she told that she has been doing a good job when she wasn’t and why is she being replaced by someone else. After Porter was passed over for his promotion, he felt that his boss used an affirmative action trick when he hired a woman for the position of a supervisor. However, even the employees who are promoted and those who are hired from outside the organization come across various challenges that they need to deal with and morale is less likely to drop in cases when the employees know the reason why the management has taken a decision. In cases when the employees are not consulted, difficulties arise. For instance, if an employee is promoted and is made to work with another empl oyee, she might feel punished than being rewarded and same is the case when an employee is promoted to a more difficult job. When making promotion decisions, some companies also focus on seniority and merit considerations while some select the outside applicants for a job without discussing it with the present personnel. (Barker, 2008). Seniority vs. Merit in Promotions The length of service of an employee in a particular position marks seniority and an individual who has worked with an organization for four years is senior than an individual who has worked for two or three years. However, merit refers to worth or excellence and since it is intangible, it is difficult to measure when compared to seniority. For promotion purposes, merit is measured by looking at the relevant qualifications and the past performance of an employee. Promotion by seniority An organization that follows a seniority system, the promotions are given on the basis of the length of service. Japanese companies m ostly follow this system in which an employee joins the organization at a low level after which he is promoted to higher levels. In this system, length of service is the main criteria of moving upwards. However, it counts only within specific work groups and job classifications differ from one group to another. In a farm, all the pickers, tractor drivers and hoers fall in one group while the

Reading Responses Assignment Example | Topics and Well Written Essays - 250 words

Reading Responses - Assignment Example Further, her contentions that Clinton failed to gauge and evaluate the audience by not fitting the social norms were not appropriately substantiated. The audience would most predominantly be composed of both the male and female gender and the effectiveness of the speaker depends not solely on fitting the social norm, but in addressing the purpose of the speech that caters to the needs of the audience. The arguments that finally shift the blame to the American public for Clinton’s supposed failure as a rhetor was equally ludicrous. An effective rhetorical analysis should have used pathetic, logical and ethical appeals that are fair, objective and credible. Does it mean that because Clinton was manifesting her experience as a lawyer, expert, and advocate, she is already exhibiting a masculine speaking style? Do these roles and responsibilities only fit the male gender and render them befitting for

Case Study of Business Strategy Of Marks And Spencer

Case Study of Business Strategy Of Marks And Spencer Marks and Spencer is one of the biggest traders having inheritance of more than one hundred and twenty years. It has more than 895 stores in more than 40 regions all over the world. Its head office is in U.K, in the city of Westminster. Michael Marks from Slonim, Russia and Thomas Spencer a cashier from Yorkshire are the pioneers of this U.Ks biggest retailers. At Leeds (Kirkgate market) in 1884, Michael Marks started his own business by opening a penny bazaar stall. Then to develop his business he opened a shop at Manchester with the partnership of Thomas Spencer. H:st college assingmentsMS assingq no 51201445_MarksSpencerSheffieldHistory.jpg After the death of both the pioneers of the company Michael Marks Simon became the chairman of company while William Chapman took the helm until 1960. During the Era of Michael Simon Company touch the highest point .The business was floated as a public limited company after 10 years. In 1998 it was the first company of U.K who earned the profit of one billion pounds after tax deduction. Marks and Spencer prohibited smoke first time in store that later on became a legal offence to smoke at public places. Marks and Spencer mainly deals in Clothing, Home Ware, Food, Technology, Beauty, Financial Services, Energy and Hospitality. PLAN A: The Customers are becoming more conscious about natural and environmental issues, so for this Marks and Spencer launched plan A, which consists of 180 commitments to overcome the challenges. Many problems are related with Climate Change, Waste Reduction, Ethical Trading, Sustainable Raw Material and Health. To tackle these changes Marks and Spencer is doing much effort. C:UsersFaisalDesktopimagesCAXD7DW8.jpg In March 2010 Marks and Spencer expanded plan A introduced 80 more commitments and added them up with the existing ones. In these commitments their primary focus is on climate changes, waste, natural resources, fair partner, health and well being. These five main pillars are described below: C:UsersFaisalPicturesimagesCAV6T6WW.jpg CLIMATE CHANGE: Due to an increase in greenhouse gases produced by the human activities the earth is getting warmer day by day causing many damaging consequences. In 2006/07 Marks and Spencer cut their carbon emissions to 8% by reducing the usage of energy. Marks n Spencer also committed that up to 2015, they will improve their energy efficiency by 35%. C:UsersFaisalDesktopimagesCA3FRFRV.jpg WASTE: Every year the U.K has to throw away 400 tonnes of waste that comes from construction, industry, households and discarded packaging. The waste that is not recycled ends up in landfill sites which take many years to decompose. Marks and Spencer claimed that in the year of 2009/10 they have achieved the recycling level to 88% while reducing the amount of waste to 16%.They have reduced the food waste by 29% as compared to the years 2006/07.Marks and Spencer collected 133 million clothes hangers and reused 76% of them and recycled the rest. C:UsersFaisalPicturesimagesCAM1CR39.jpg They have also recycled their construction waste up to 89%.Marks and Spencer are committed to do that by 2015 they want to landfill help their customers to recycle or reuse their packaging and products. They will also help their suppliers to reduce the waste and to gain zero rates as well. NATURAL RESORCES: In plan A Marks and Spencer aimed to get as much of their raw material from their natural resources as possible. It is the U.Ks first company who has signed the WWF sea food charter, with 62 % of their wild sea food. Marks Spencer also purchased Green palm certificate to cover all the palm oil to use their Marks and Spencer product. C:UsersFaisalPicturesimagesCAG3OZ2S.jpg Fair Partner: Marks and Spencer has a vision that they are very strong in their communities and ensure good working conditions. Marks and Spencer has the lowest employee turnover rate in UK retail i.e. 14%.Marks and Spencer is offering competitive salaries, discount to their employees, bonuses and share save options to their employees. It provides different training programmes to the employees. Every employee has to undertake Marks Spencer Career Path Training and learning programmes .While the managers have to attend the different workshops to boost their capabilities. Marks and Spencer is trying to provide the best salary packages for the employees. C:UsersFaisalDesktopimagesCAF15VPV.jpg Health and Wellbeing: Unhealthy food is one of the main factors of many health problems. According to the part of the commitment of Plan A Marks and Spencer encouraged its customers and employees to get healthy and nutritious food by developing new product ranges. Marks and Spencer has launched online diet forums and health newsletters to allow active dialogue with the customers on nutrition and health. Marks and Spencer has removed artificial flavours and colours from all of its food products and soft drinks. It has also removed 90% of salt in its products. Very few of the products still does not meet the required standard of health and nutrition but Marks and Spencer is working hard to bring it in line according to the required standard. C:UsersFaisalPicturesimagesCACFVO3Z.jpg Analysis of the external environment: According to plan A Marks and Spencer has also taken into consideration the external environment of the company. External environment means the factors that directly or indirectly affect the internal function and perhaps business strategy and objectives as well. Most common factors of external environment are political, social, economic and technical. These factors are totally out of control of the organisation, but the company could be able to take some steps to overcome these challenges. Basically the external environment defines the competitive situation of an organisation and potentially can have both positive and negative impacts on businesses. Target analysis has four major categories of external factors that affect the companys capability to grow. Based on operation region, external environment is divided into three interactive segments which is remote, industrial and operational environment. External factors produce different influences on the companys productivity. On the ot her hand some influences are inter-linked with each other. For example information technology completely changed the way of work, customer behaviour and life style as well. Based on PEST analysis four major factors are going to be discussed in detail. Political Environment: Political stability in a country attracts the investors to do investment and that is a very key factor to grow business. Secondly, government trade policy, is either flexible or hard. Every organisation operates under the government policy about trade and within the legal frame work. The legal frame work covers many areas like tax rates, employees benefits, wage legislation, trade regulation and tariff. Suppliers, customers and competitors are also affected by the political environment. Economical Environment: Economic conditions also affect organisations external environment. In this regard some factors that influence business are tax rates, inflation, money supply, government need, economic growth rate and the tendency to spend at international and national level. Social Environment: In social context, normally Britain customers lean towards a specific product. In every transaction product quality matters a lot, but it could easily be beaten by offering lower pricing of the same brand. Some fresh analysis about Britains customers is that they prefer some fashionable styles over classic trends. This can be seen in Marks Spencers case because they are still struggling to get a bigger market share. This indicates that British buyers are very keen about their wealth. Technological Environment: Now a days a large number of the population is able to use the internet. It means that by using e-commerce many organisations can widen their horizons and do many more operations. This can be seen in foremost companies like Sainsbury, Tesco and ASDA as well. These days most of the trading and purchasing is done through the internet, and it has also become a competitive advantage of Marks and Spencer. Analysis of External Environment of MS: The U.K retail market is very eye-catching. The company has full support from the government. Because Marks Spencer has rich historic values and has become a very powerful organisation in the business world, new competitors are finding it very challenging to keep up with the quality of products and services that Marks Spencer provide. Analysis of the organisations internal environment and identification: In Plan A Marks and Spencer has taken internal analysis, which is also called SWOT analysis. This is a very important part of business development. SWOT analysis is a simple structure for generating strategic alternative from a situation analysis. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. In late 1960, Edmund defined SWOT structure. Learned, C. Roland, Christiansen, Kenneth Andrews and William d Goth in Business Policy, Text and Cases (Homewood, IL; Irwin 1969).In the 1980s General Electric Growth Council used this form of analysis. Basically, it throws light on thecompanys strengths weaknesses. The strengths highlight the different aspects that bring results in market value and the weaknesses draw the attention to those areas which need improvements. SWOT analysis is fruitful where you have to tackle a complex situation in a limited time frame. Organisation of an effective strategy is based on a clear definition of the organizations mission. For the success of an organization it requires some necessary ingredients which are listed below: Strategy must be carefully verbalized, applied, manageable and accomplished. Internal analysis of the organisation is an essential part in the strategic planning process. During 2005-06 Marks and Spencer had seventy thousand employees globally. The Company changed the employees structure according to the nature of the customers that used the products and services of Marks Spencer. Marks and Spencer also pledge to promoting equal opportunities regardless of age, disability,race, views about politics, working hours and religion. Marks and Spencer arrange flexible working schedules for fatherhood, adoption and IVF treatment, child and career break to boost their employees uniformity. Marks and Spencer also runs Business Involvement Group (BIG), which is a work demonstration forum in all their stores and offices that inspire their work force to share information and develop discussion about the companys business. If we talk about salary and welfare, the company has some incentive packages that include fundamental fixed pay. As for training, in 2005-06 more than 102,000 days were fixed for training purpose in which Marks and Spencer try to develop inner aptitude and skill of their workers. Marks and Spencer proved that they have great concern about health and safety of their employees by providing a wide range of work related health services. The companys code of ethics is also developing to give guideline to their member concerning their responsibilities towards customers, workers, stockholders, dealers, societies, government and the environment. Identification of the major issues challenging Marks Spencer: Marks and Spencer is one of the UKs biggest traders, giving different services to their customers in the field of food, clothing, and house hold products. They tried at their best level to give good customer service at an affordable price, but it is not always very easy. Marks and Spencer are losing their trend towards the youngstersand their other opponents in the market are taking advantage of this weak point. This is the biggest challenge that Marks and Spencer is facing nowadays. To overcome this weak point Marks and Spencer is also taking steps to provide cheaper products to their customer, but for this they have to import their raw materials, which also lessen the Marks and Spencers image of British Goods Seller. Cards and cash methods have been used for payment since 2001. Marks and Spencer have seen very tough times during the period of recession, but now it seems as though everything is going back to normal. The companys thirteen weeks before the start of OCT (2010) was very hope full. Homeware made an astonishing growth in sales up to 7% and food stuff which was last year 3.6%, this year it increases up to 3.7%.The clothing section is also growing and is the most rapidly expanding sales item of Marks and Spencer. During the autumn the women shoes sales touched a record, which Marks and Spencer claims that it was because of their strong advertisement. External environment and the impact on the strategic direction of the organisation: Strategic direction means those incentives that a company adopts for the achievement of its target i.e. how to produce, develop and sell its products. Basically strategic direction is the planning that an organisation follows for the marketing of its products. Marks and Spencer introduced a plan that they named as PLAN A the purpose behind which is to become worlds most sustainable retailer. For the success of any organisation it is very necessary to keep an eye on the environmental changes that occurs outside the organisation. As these changes affect the strategy of any organisation, it has to alter its rules and regulations according to the environmental changes. There are four main external environmental factors that effect the strategic direction of any organisation. a) Political b) Economic c) Technological d) Social The political condition plays a vital role to put an impact on the strategy of an organisation as it refers to the government policies. If the government introduces new laws and the organisation has some policies or rules and regulations that conflicts with the existing government laws, it has to alter its rules and regulations and make them according to the governments policy. The change in the political condition can affects the strategic direction of the organisation as every government has its own policies and the organisation cannot work against the laws of the country. Economic condition has also a deep effect on the strategic direction of an organisation. The economic condition of any country has a deep rooted effect. It includes taxation rates, economic growth rate and capability to invest at national and international levels. The rapid change in technology is another factor that can affect the strategic direction of an organisation .With the passage of time new techniques and machines are coming up and it is very important to adopt new techniques for the development of a business. In the social environment the consumer plays a vital role to affect on the strategic direction of the organisation. The organisation has to provide the products and services according to the requirements of the consumer. The lifestyle trends, ethical issues, media views, law changes, buying access, brand, religion beliefs, demographics and fashion are the social factors that can affect the strategy of the organisation. What should the organisation do to achieve or maintain competitive advantage in its industries? Competitive advantage: A companys competitive advantages are the features that give permission to do best even in average industry extensive performance and free entry into the industry as a whole. Every company has some definite abilities which make it different from other companies in the same industries. It has some unique competences that cannot be replicated by the opponents. Many companies complete their management price by using effective use of skills to organise their jobs. One example of such a company is Marks and Spencer. This company use technology to locate their goods. The company also use technology to coordinate between different departments. It brings more proficiency and less expenditure, and as a result production cost is low. On -the-counter payment was also introduced by Marks Spencer. It was very beneficial for the company as they need only a small amount of employees, so as a result labour cost was minimized and profit margin were increased. Marks and Spencer with more than 100 years of experience have a competitive advantage over most of their counter parts, because the company earn the trust and reputation among the customers, their workers and suppliers. Their customers have an extensive collection and are fully confident about the companys products and services.They also get value for money as well. Marks and Spencer demonstrates a shared sense of doing things, with their strong inner structure that moves around permanent employment relationships and strong organisational routines. In the external environment Marks and Spencer fully focus on product specification and design to continue their relationship with the customer, which lasts for many years. As part of their business accountability the company has strong conservational and communal responsibilities. TSE Stated that Marks and Spencer use modern methods of management like consumer research, planning, personal management, product innovation, staff training and many more and has proved itself as a founder and outshined among all other companies (1985).Marks Spencer maintain a strong organisational structure that is run by comparatively normal employees who get excellent results over many years, although many changes have occured in the economic environment (1995). Although, over the recent years, due to the big recession the company has had to face downfalls in some of their retailing areas, but they have managed to overcome all their uncertain hurdles through flexibility, that their opponents view as unnerving. According to an analyst Terhi Halme (2008) ,Even though Marks and Spencer has carried out extensive reformation over the past years, the companys competitive advantage has not been fully revived, so the firm could be able to answerable to the current down turn in British retail market. The decline rate during the past few months has been increased in their food unit and as a result revenue has dropped. Because of this, the food sector is also losing its market share. The management have to step up marketing and promotional spending to protect the market share. Additionally the team confidence is also diminish because of changed management, and therefore not been able to generate sustainable improvements. It is possible that Asian and Middle East companies that are in search of western products will take a look at the market shares of Marks and Spencer as presenting buying opportunities at the present price, especially during this recession. Conclusion: Marks and Spencers main aim is to become the worlds most sustainable retailer by 2015. To achieve this target Marks and Spencer introduce Plan A in which it has highlighted five factors to achieve their business goal that is climate change, waste, sustainable raw material, fair partnership and health. There are some internal and external environmental factors that affect the business strategy of the organisation. Internal factors are under the control of the organisation that deals with the strengths and weaknesses. But the external environmental factors are beyond the control of the organisation. Marks and Spencer has also taken initiative to maintain and improve its position. It provides good customer services, using modern techniques, and provides products according to the demand of the customers.

India shine

As the first reports started to trickle in, the apprehensions of the party workers at 7 RCA and Congress WHQL began to crystallize to gloom. The early trends seemed to be daunting and slowly yet steadily the buildup towards the ultimate result was emerging. Beyond doubt the flow was In favor of Brutally Kanata Party (BGP), the major opposition party. By the end of the day†¦ The Congress was truly humbled with an abysmally low tally†¦ 44 seats, the lowest ever in the electoral history since independence. For the first time in two decades BGP emerged on its own as the arrest single party.Backdrop & Introspection The result had its impact, at the Congress Parliamentary Board Meeting, the next day. Party President Mrs.. Sonic Gandhi and the Vice President Mr.. Rural Gandhi offered to resign. In an expected twist to the tale, their resignations were not accepted and the party decided to take collective responsibility. There were many issues to focus and It was quite unclear as t o how the grand old party would seek to address these. For two successive terms, the party governed at centre along with Its coalition partners. 2004 elections sprang a definite surprise.The BGP government was on an upswing, the campaign was highly Innovative, the economy In good nick with growth rate around 9. 5% and the image of Its leader Mr.. ABA Payees was most respected. The party perceived itself to be in the driving seat and its campaign â€Å"India Shining† was expected to hit off well with the electorate. In spite of strong economic indicators, fairly good record of governance, general sense of well being and all the predictions of re-election, the BGP were stunned. The congress campaign negated the best of Bops claims thus enabling them to take the lead in forming the government.An intrepid and a politically innovative advertisement blitz failed to impress. The most unexpected happened and Congress secured its victory. The first five years I. E. 2004-2009, were con servative yet relatively non controversial. The symptoms of decline began to emerge. The economy was showing signs of recession, growth rate was on the slump, global economic conditions started to show challenging signs yet the congress managed to pull off In 2009 to get re-elected to form a coalition government again. Things began to change†¦ Emboldened by its re-election and the arty started to influence policies and decisions resulting in an indifferent state of governance, conflicts, dilution of control, ineffective monitoring. Ministries began to exert themselves and more or less operated with impunity and became non responsive to PM; abundance of corrupt practices and scandals broke out, economy began to decline with high inflation, price rise, unemployment, dropping investments, growing incidents of violence against women, Look pal agitation etc which put a great deal of pressure.The PM to large extent restricted his operations to his domain and as not seen exerting hims elf to bring the administration under his control. Coupled with this was the most Ineffective approach towards media and interaction on media which left the party scuttling for cover on many occasions. There emerged a general sense of strolls and stagnant state of affairs which was becoming a common overlook a large number of them. For the elections 2014, the focus of the party remained on personality I. E.BGP preliminaries candidate and the issue of secularism. The emergence of PAP and its impact was sidelined and many issues relevant to the runner context of elections were not taken into cognizance. The approach was quite ambivalent and ambiguous. The net result was a mixed message to the electorate looking for answers to questions which remained unanswered. Campaign Challenges : BGP By 2011, the BGP apparently began its preparations to target the 2014 elections. The party began its preparation with a focus on identifying the correct strategy.Having faced the double defeat in 2004 and 2009, it realized that success is possible if the party is able to project its image and be identified as a national alternative. In order to do so, it had to set itself on important issues namely Personality, Platform, Plank, Diversity, Demography and Development. By default, the PUP lead government seemed to pave way for crystallization of BGP campaign strategy by series of actions and inactions. As a first step, the BGP began the exercise of identifying a candidate suitable for spearheading the campaign.After a series of up's and town's, the party was able to narrow down to the CM of Gujarat, Mr.. Neared Mood. The choice was fraught with controversy as many including leading political analysts felt that this old endanger the Bops chances. Even within the party there was a dissent from senior leaders like ELK Divan, Cushman Swarms etc. The other national parties seemed to rejoice as they felt it was a trap BGP had set for itself and the choice would undo their chances. By 201 3, the official declaration took place and Mood was anointed the PM candidate, the face of BGP for the 2014 elections.While the choice of Mood was becoming a controversy, the approach towards elections was to be aligned. The reach out was tremendous, the political alliances were challenging, the geographical ileitis were imposing, the regional heavy weights were difficult to rope in, Mood as a choice was also alienating some erstwhile partners like JDK(U). The party had to identify themes and means to reach out to the target population and make a convincing pitch. The environment had undergone an extensive technology makeover since 2004.The decade has brought in changes in perception as regards elections, greater apolitical pro activity and dependence on reliable and fast communications. The demography too has undergone a rapid change; there was a growing sense of discontent on account of various factors effecting the society, economy and evildoer. Moreover, issues like unrest due t o nationalism, cross border tensions, reactive neighborhood etc also tended to make the Job of convincing electorate that much more difficult. Though the national situation on multiple fronts was grim, the fact that such a situation was a hidden opportunity or not was truly debatable.There were challenges in abundance and the choices were limited by time. The objective was to conceive and present a campaign which appeals to all sections simultaneously and converts the message to conviction and thereafter to action in terms of vote. Starting a campaign too early would be self defeating (2004 stands testimony for that) and too late would be ineffective or defensive (2009 a possible example). The question of when, where, how and who? For an effective campaign message and medium were to be identified and reinforced convincingly as a national alternative.Bops approach towards 2014 was characterized by structured planning and focused execution. It SE about the Job in a clinical manner wit h pre defined objectives to achieve. The campaign activity was set in motion by basic reorganization of the party dare, revamp & election of national executive, short listing prospective Prime Ministerial candidate, identifying issues relevant for campaign, projecting party agenda through articulate spokespersons, adopting multiple media options to leverage reach & communicate were part of numerous hurdles that needed to be considered.The national demography has undergone a substantial change and the increased awareness would also need specific attention. The climate across the country appears to have undergone a change with people across the cross section of society evincing a new found interest in elections. The youth and the educated middle and the upper middle class known for its disregard towards participation in elections appeared reengineering. A conservative estimate put the number of youth vote bank across the country was at 100 million.A substantial chunk of this needed to be harnessed and it was also essential for the party to enhance its vote share across the country. The party needed to correctly identify the challenges of multiple segments divided by diverse parameters such as culture, language, education, age, economic status, religion. Large number of local issues were taking precedence over sectional issues which diluted the party's influence visa–visa the regional players.The campaign called for deliberate action plan with defined objectives and with red flags across the time span to accelerate/ decelerate the campaign. The party decided to go all out leveraging the best of technical brains. A multi-tiered campaign was to be conducted with the objective of targeting and winning over the circumspect population in its favor.. The impact was like a corporate entity trying to rebind itself with a new product launch. There was branding, there was product development, here was segment specific media strategy and there was people to people co ntact.As the stage was set, the BGP was in top gear with the assemble results in northern states showing a thundering favor towards BGP. The time of opportune but the choices were different and difficult. Any misalignment would prove costly. The Aftermath The campaign was highly intense. Both the national parties pitched in all the resources. It was a no holds bar election with reputations at stake. The results were historic. An outright majority for BGP and an irrevocable domination of the Look Saba long with its allies.The congress and the PUP stood decimated. The results were a surprise & beyond all the expectations of all political parties, experts and election surveys. What went right for BGP and why? What factors in this election are lessons for use of effective advertising and media promotion? How did Congress â€Å"Fail to sense the pulse†? What went wrong with experts and pollsters who could not identify the mood? Did â€Å"Personality, Platform, Plank, Diversity, D emography and Development† influence the advertising and media choices and if so how?