Marketing Plan for Shiseido Essay

One hundred and forty years ago, Arinobu Fukuhara built on his experience working as chief pharmacist at a navy hospital to establish Shiseido, Japan’s first Western-style pharmacy in the Ginza district of Tokyo. Concerned about the inferior medications then available to the public, he aspired to separate medical care and pharmaceutical dispensing in Japan. Shiseido’s first president, Shinzo Fukuhara, led Shiseido into the cosmetics business in 1897. The only cosmetics sold in Japan at that time, powder and lipstick, were simply for altering appearance. Dissatisfied with the status quo, Shiseido brought a fresh perspective to cosmetics (n.d.). They formulated their products like pharmaceuticals because they strongly believed that the true value of cosmetics was in achieving healthy, beautiful skin. Based on this belief, Shiseido has developed with an unwavering philosophical commitment to high quality, innovation and authentic value. Millions of people have come to know and trust the Shiseido name as a result. The origin of the company name â€Å"Shiseido† is a passage from the Chinese classic, I Ching (The Book of Changes): â€Å"praise the virtues of the great Earth, which nurtures new life and brings forth new values.† Shiseido puts the intent of this passage into practice by discovering and creating new value. This is our founding spirit, and it continues unbroken as Our Mission, Shiseido’s raison d’à ªtre (Annual report 2012). Having started out as a pharmacy, it wasn’t until 1915 that Shiseido changed direction and committed to the cosmetics industry. The move was masterminded by Shinzo Fukuhara, the third son of Arinobu Fukuhara and the company’s first president. †¨ An experienced photographer, Shinzo Fukuhara combined artistry with high quality manufacturing, underpinned by the very latest in research and development, to establish Shiseido as a unique presence in the cosmetics industry (n.d.). The beginnings of Shiseido’s corporate philosophy As part of the transition from a family business to a more corporate setup, in 1921 Shiseido set out â€Å"Shiseido’s Five Principles† as the foundation of its corporate philosophy and activities as a company. These went on to form the basis of Shiseido’s Corporate Philosophy in 1989. Having undergone a number of changes since then, this finally evolved into, a new corporate philosophy reflecting the Shiseido Groupâ₠¬â„¢s international operations and diverse brand portfolio, in 2011. Establishing a global production network With production facilities already up and running in areas such as North America and Taiwan, as well as in Japan, in 1991 Shiseido opened its first production facility in Europe, thereby establishing a truly global production network. Operations later got underway at a factory in Beijing in 1993 as Shiseido made its first steps towards expanding operations in the Chinese market. In 2010, the company commenced operations at a factory in Vietnam, as part of a concerted effort to tap into new growth in the so-called â€Å"masstige† market (n.d.). Reviewing a description of the market including the economic system to be targeted in this marketing plan, it has been found that Thai woman are interested in new products to whiten their intimate areas. Fair skin is a symbol of opportunity, success and status. There are already skin-whitening pills and diet supplements claiming to pick up where the cosmetics leave off. But this is the first time that a vaginal whitening wash has hit the Thai market (Hodal, 2012). Asian skin ages different than others, instead of Asians being concerned with fine lines and wrinkles, Asians worry about dark spots. Using pale Korean and Japanese pop stars as illustrations, Thai women’s magazines are full of fair-skinned Asians promoting products that promise to whiten, lighten and â€Å"boost† the complexion, with slogans such as â€Å"Show off your aura† and â€Å"Get to know the miracle of white skin†. Fair-skinned actors and singers dominate the media nearly all over the A sia-Pacific region, where the skin-lightening industry is expected to reach $2bn this year with the fastest growing markets in China and India (Hodal, 2012). Shiseido has been at the forefront of skin-brightening research since launching the lotion Hydrogen Peroxide Cucumber in 1917 (Annual report 2012). They have developed about one-third of the active skin-brightening ingredients used in Japanese cosmetics. Shiseido is concentrating on aging research so that people can grow older beautifully. There are three key aspects in conducting research: functionality that creates healthy, beautiful skin; sensitivity and sensations such as pleasant usability, scent, color and beauty methods; and most important, safety that allows consumers to use their products worry free. In Thailand, Shiseido needs to grow existing products and embrace its brand value. They need to use the foundation they have built to generate solid growth in Thailand. Shiseido will continue to shift through fundamental reforms in order to invest for growth, and will implement fresh initiatives. According to their website, Shiseido has always embraced innovation, progress and challenge. The only way that Shiseido can evolve is by integrating its growing strengths to continuously create new and richer value in new markets. They should see the Asian culture as a future growth driver, and should therefore put their focus on commercials and in-store visuals to build the reputation of the Shiseido brand. They should also consider focusing on local customer needs, promote seasonal cosmetic changes and realize their customers purchasing behavior. People use the Internet to acquire information by themselves and comparison shop beyond category boundaries (Annual report 2012). Shiseido needs to recognize and accommodate to these major changes in the market by taking on the challenge of a new business model that could increases regular users of products by bringing together their existing store-based sales with business and direct marketing using the Internet. I want Shiseido to build direct relationships with customers and use them to steadily deliver the value they generate. I would also like to see Shiseido grow from the cosmetics business by providing total beauty solutions. The key to success for Shiseido lies in offering a suite of products targeted at a wide range of customers, but with special emphasis on the growing luxury and natural sector. There are several reasons behind the growth in high-end cosmetics: the expansion of new markets in Russia and Asia; changing social norms that make the wearing of makeup more acceptable; celebrity worship; promotion within fashion magazines; improvements in the technology that creates makeup; the influence of mass retailers that can offer lower prices, and raising affluence. As makeup becomes less expensive, better and more accessible, more women have moved away from older brands of makeup and skincare in search of higher-quality new products and more exclusivity. Works Cited (n.d.). Retrieved from http://group.shiseido.com/company/info/index.htmlThere are no sources in the current document. Annual report 2012. (n.d.). Retrieved from http://group.shiseido.com/ir/library/annual/pdf/2012/anu00001.pdf Hodal, K. (2012, 11 23). Thailand’s skin-whitening craze reaches woman’s intimate areas. Retrieved from http://www.guardian.co.uk/world/2012/sep/23/thailand-vaginal-whitening-wash

Math126 Week 3 Quiz

Date Taken: 3/7/2013 Time Spent: 2 h , 11 min , 30 secs Points Received: 20 / 20 (100%) Question Type: # Of Questions: # Correct: Multiple Choice 20 20 Grade Details – All Questions 1. Question : The difference between the ages of two friends is 37 years. The sum of their ages is 55 years. Find the age of the older friend. Student Answer: 46 9 47 45 Instructor Explanation: See section 8. 2 of the textbook. Points Received: 1 of 1 Comments: 2. Question : Which of the following is not a way to name the angle shown? Student Answer: Instructor Explanation: See section 10. 1 of the textbook. Points Received: 1 of 1Comments: 3. Question : The triangles in the figure below are similar. Use the proportional property of similar triangles to find the measure of x. Student Answer: 34. 2 km 29. 2 km 25. 2 km 19. 2 km Instructor Explanation: See section 10. 2 of the textbook. Points Received: 1 of 1 Comments: 4. Question : Determine whether or not the network is traversable. Student Answer : No, it is not traversable. Yes, it is traversable. Instructor Explanation: See section 10. 7 of the textbook. Points Received: 1 of 1 Comments: 5. Question : Find the slope of the line passing through the points (0, -4) and (-6, 7).Student Answer: 11/6 -11/6 -6/11 6/11 Instructor Explanation: See section 8. 1 of the textbook. Points Received: 1 of 1 Comments: 6. Question : Identify angles 2 and 7 as alternate interior, alternate exterior, corresponding, or vertical. Student Answer: Alternate exterior Vertical Alternate interior Corresponding Instructor Explanation: See section 10. 1 of the textbook. Points Received: 1 of 1 Comments: 7. Question : Classify the triangle according to sides. Student Answer: Scalene Isosceles Equilateral Instructor Explanation: See section 10. 2 of the textbook. Points Received: 1 of 1 Comments: 8.Question : Find the vertex of the parabola. y = -2Ãâ€"2 + 12x – 13 Student Answer: (5, -3) (-3, 5) (3, 5) (5, 3) Instructor Explanation: See section 8. 5 of the textbook. Points Received: 1 of 1 Comments: 9. Question : What is the definition of sin A for the following triangle? Student Answer: Instructor Explanation: See section 10. 6 of the textbook. Points Received: 1 of 1 Comments: 10. Question : A tent is shaped like a pyramid. It has a square base measuring 8 feet on a side and a height of 6 feet. What is the volume of the tent? Student Answer: 512 ft3 128 ft3 16 ft3 32 ft3 Instructor Explanation: See section 10. of the textbook. Points Received: 1 of 1 Comments: 11. Question : Find the measure of the supplement of 58 °. Student Answer: 32 ° 148 ° 302 ° 122 ° Instructor Explanation: See section 10. 1 of the textbook. Points Received: 1 of 1 Comments: 12. Question : Evaluate the function f(x) = -x2 + 5 for x = 4. Student Answer: -9 -10 -12 -11 Instructor Explanation: See section 8. 5 of the textbook. Points Received: 1 of 1 Comments: 13. Question : The difference between the ages of two friends is 2 years. The sum of their ages is 74 years. Find the age of the older friend. Student Answer: 38 36 39 37Instructor Explanation: See section 8. 2 of the textbook. Points Received: 1 of 1 Comments: 14. Question : Find the slope of the line passing through the points (-3, -10) and (4, 5). Student Answer: -15/7 -7/15 15/7 7/15 Instructor Explanation: See section 8. 1 of the textbook. Points Received: 1 of 1 Comments: 15. Question : Classify the angle as acute, right, obtuse, or straight. Student Answer: Obtuse Right Straight Acute Instructor Explanation: See section 10. 1 of the textbook. Points Received: 1 of 1 Comments: 16. Question : Identify angles 4 and 5 as alternate interior, alternate exterior, corresponding, or vertical.Student Answer: Corresponding Alternate interior Vertical Alternate exterior Instructor Explanation: See section 10. 1 of the textbook. Points Received: 1 of 1 Comments: 17. Question : Determine whether or not the network is traversable. Student Answer: No, it is not traversabl e. Yes, it is traversable. Instructor Explanation: See section 10. 7 of the textbook. Points Received: 1 of 1 Comments: 18. Question : Determine whether the system is consistent, inconsistent, or dependent. 3x + 2y = 15 6x + 4y = 30 Student Answer: Consistent Dependent Inconsistent Instructor Explanation: See section 8. of the textbook. Points Received: 1 of 1 Comments: 19. Question : Determine whether or not the relation is a function. {(1, 9), (2, 10), (3, 11), (4, 12)} Student Answer: No Yes Instructor Explanation: See section 8. 5 of the textbook. Points Received: 1 of 1 Comments: 20. Question : Determine whether the system is consistent, inconsistent, or dependent. 3x – 3y = -9 9x – 9y = -27 Student Answer: Consistent Dependent Inconsistant Instructor Explanation: See section 8. 2 of the textbook. Points Received: 1 of 1 Comments: * Times are displayed in (GMT-07:00) Mountain Time (US & Canada)

Nicholas Carr vs Steven Pinker Essay

There is no doubt about it that in today’s generation the Internet is one of the best phenomenal creations invented. By simply having a computer, cell phone, tablet, ect, anyone and everyone can access the Internet. But can this powerful yet simple creation have a drastic effect on how the new generation operates today? The entire world is rapidly becoming obsessed; everywhere you look you’re bound to see something related to the Internet. Search engines, texting, twittering, blogging; to name a few. We have all heard of at least one of those internet friendly applications. But can those applications become too friendly to the point where they are a distraction to the young mind? Can those applications hinder how the human brain functions? There are numerous arguments, views and statements regarding such an important question. Two writers that I researched share their opinions and views based off of how the internet has affected others intelligence today. These two writers go by the name of Nicholas Carr and Steven Pinker. Without having any knowledge of what the articles are about one only needs to read there titles to distinguish the differences between the two. Where as Nicholas Carr’s article is titled, â€Å"Does the Internet Make You Dumber? † Steven Pinker’s article is titled, â€Å"Mind over Mass Media†. Both writers have completely different types of titles but one can assume that they are responding to the same subject. After thoroughly reading both articles, Nicholas Carr and Steven Pinker have completely different views when it comes down to how the internet influences others. Firstly, Nicholas Carr addresses heavily how in fact the internet does make you dumber. All throughout the article he gives examples of studies aimed at showing how the internet doesn’t positively contribute to the brain at all. As stated from the article Nicholas Carr explains how â€Å"People who read text studded with links, comprehend less than those who read traditional linear text. How, people who watch busy multimedia presentation remember less than those who take in information in a more sedate and focused manner†. All of which are pretty apparent that the effect that the internet has on the mind is quite drastic. On the other hand, Steven Pinker’s article strongly disagrees at the fact that the internet affects the human brain. His defensive points primarily explain how without the internet a lot of today discoveries and new inventions wouldn’t be possible. Also he defends the fact that distraction or addiction is not a new phenomenon. Regardless of whether the internet is a popular utility or not, distraction would still be an occurring issue. It is quoted: â€Å"If electronic media were hazardous to intelligence, the quality of science would be plummeting. † Also, â€Å"Yes the constant arrival of information packets can be distracting or addictive, especially to people with attention deficit disorder. But distraction is not a new phenomenon. The solution is not to bemoan technology but to develop strategies of self-control as we do with every other temptation in life. † Steven Pinker is trying to get the reader to understand that the internet doesn’t essentially make you dumber but it does hinge at one’s attention span. Outside of the internet distractions are common everywhere. One can become distracted by their job, parents, work, internet, ect. Because of these interruptions Steven Pinker’s makes it known that all distractions require self-control. If one doesn’t have self control over an issue they will become addicted. Lastly my research wasn’t over. It wouldn’t be right if I didn’t get a third opinion to help provide some extra study. A third writer that I came across was a woman named Sherry Turkle. Sherry Turkle has written a popular novel titled â€Å"Alone Together†. In the novel Alone Together author Sherry Turkle explains a third completely different concern on how technology affects the average American. This concern is in regards to how individuals will end up alone together because technology has distanced face to face relationships. That society expects more from technology and less from each other. Over the years Sherry Turkle has examined how technology has jeopardized the true meaning of hands on communication. Although she does not mention how the internet may interfere with learning or brain capabilities she does still presents other exceptionally important factors. In conclusion, in comparison of the two primary articles that I researched I would ultimately have to agree with the Nicholas Carr piece. I feel as if the Nicholas Carr piece will convince more people. His article compared to Steven Pinker’s has a lot of legitimate studies and facts. His studies included one conducted at Cornell University, where they conducted the laptop experience, which compared the effect of students who studied utilizing the traditional method of the library and those who studied using the laptop for research, with the conclusion that those who studied using the library grades were higher; studies from Stanford where they conducted a multi-tasking trial, also, studies from the University of California in San Francisco where they conducted a brain experiment. Where, Steven Pinker’s article comes off as an opinion piece with little to no background information or supporting references. I would want to believe that the mind is in fact over mass media but Steven Pinker’s article doesn’t defend his title strongly at all. Thus, leaving me with the conclusion that the internet is a major distraction, can hinder how I use my brain properly, and can jeopardize my in person communication skills that I have available.

Assignments Essay Example | Topics and Well Written Essays - 1250 words - 1

Assignments - Essay Example uthful audience, the Japanese Silkscreen painting focuses on some cultural heritage of some community somewhere-the writings on the images tell it all. It does take long to conceptualize the image-especially in terms of theme and the target audience. The background and the respective contents of the images help in contextualizing the contents and the theme of the images and this can be realized immediately you see the images. The Tag Body Spray ad is very lively while the Japanese Silkscreen painting is dull-in regards to images coloring. Generally, the difference in temporalities between these two images is based on the fact that the Tag Body Spray ad is a photo image while the Japanese Silkscreen image is a painting image. Crow considers Warhol to be three in one person. The first Warhol is attributed to his life; the 2nd is in relation to his complex of interests, skills, sentiments passions and passion for art while the 3rd is attributed to experiments in nonelite culture far beyond the world of art. According to Crow, the works of Warhol were characterized by the impersonality of the images he chose and their presentation, the suspension in his work of any clear authorial voice and the passivity in the face of a media-saturated reality (Thomas, 5). The success of Warhol was highly increased by the fact that he was able to control the interpretation of his own work. Crow main argument was that Warhol produced his most powerful work through dramatization of the breakdown of commodity exchange despite the fact that his art was based on the ubiquity of the packaged commodity. In this essay, Crow tries to understand the works of Warhol and how he developed his paintings. According to Crow, Warhol used his painting works to send-out different messages. The paintings of Warhol were for different seasons, for political reasons, community based and socio-economic in nature (Thomas, 9). For instance, Crow argued that Warhol painted the image of Elizabeth Taylor to

Over sharing of information on social networks Research Paper

Over sharing of information on social networks - Research Paper Example However, a vast majority of the social media users have resorted to sharing too much information that may compromises their integrity (Solomon 111). In essence, oversharing of information is a major problem in most networking sites, especially those with largely unregulated policies. In this regard, many people tend to share inappropriate content or too much personal information in on the social networks and this amount to oversharing of information in such platforms (MOAC 28). This paper therefore, examines the current trends, contributing factors, and impacts of oversharing of information on social networks. Essentially, social media include all the sites in the internet that enable free interaction of people from different parts of the world. In such interaction, people can easily share multimedia files such as videos, images, and texts (Rasquinha). The use of social media enhances communication in a number of aspects. For instance, people can be able to chat online via the social networking sites besides having the option of doing online business. Initially, most people had the perception that social media was a tool that only friends and peers could use to interact especially in various situations (Solomon 111). Nonetheless, the mushrooming of various social networking sites, especially in the 21st century, has seen more individuals, corporates, and organization embrace the use of social media fully. One reason attributed to this is that one is able to reach and communicate to a large audience via social networking sites that in any other channel. The main social networking sites inc lude Facebook, twitter, Instagram, LinkedIn, You tube, Blogger, MySpace, and Flickr (Mergel 87). Although the main use of social networking sites is social interaction, as the name suggests, the integration of various services in such sites has attracted a number of specialized clientele over the years (Rasquinha). In turn, this scenario has

The Effect of Sensory-Perceptual Information on Anxiety Level of Essay

The Effect of Sensory-Perceptual Information on Anxiety Level of Patients Coronary Artery Bypass Graft Surgery - Essay Example This project paper outlines the problem, provides a comprehensive literature review and describes the planned interventions that are designed to provide CABG patients with the sensory-perceptual information they need in order to reduce their level of anxiety and increase coping skills. The project will be carried out within a hospital setting, utilizing all patients undergoing CABG who are referred by the cardiac catheterization laboratory. Each intervention is described in detail. Interventions will include a 12-minute video presentation, an informational brochure and informational sessions with the main researcher. At the individual information session, the researcher will adapt the information presented to fit with the cultural background, linguistic preference and health beliefs of the CABG patient. Table of Contents Chapter 1 Background and need for the project 4 Purpose of the project 7 Significance of the project 7 Theoretical Framework 8 Chapter 2 Search strategy 9 Review of literature 9 Studies investigating the association between anxiety/depression and CABG 9 Studies providing systematic literature reviews 12 Studies on educational intervention and other factors 13 Summary and discussion 15 Chapter 3 Implementation procedures 16 Chapter 4 The Project Teaching Plan 18 Objectives 21 Materials 22 Vocabulary 22 Motivation 23 Chapter 5 Summary 23 Conclusions 23 Implications for nursing 24 Recommendation for further study 24 Appendix 25 References 28 Chapter I Background and need for the project Coronary artery bypass graft (CABG) surgery is a procedure that uses a healthy blood vessel to create a bypass, an arterial bridge, that allows blood to be routed around a blocked or diseased artery ("Coronary bypass," 2010). Typically the vessel used is taken from the patient's leg, although vessels from an arm, chest or the abdomen have also been used ("Coronary bypass," 2010). CABG restores normal blood flow to the heart, which produces a variety of beneficial e ffects, such as decreasing the risk for a heart attack. Furthermore, in many cases, the surgery reduces the symptoms being suffered by the patient, such as chest pain and shortness of breath. The principal goals of CABG are to alleviate the symptoms of angina, decrease heart attack risk and prolong and improve the quality of life (McKenzie, Simpson and Stewart, 2010). CABG is a procedure that is widely performed in all developed countries. The American Heart Association reported in 2005 that the annual procedure rate in the US was over 515,000 (Gallagher and McKinley, 2009). The procedure has a relatively low mortality rate and been proven to effectively alleviate the symptoms of angina (Gallagher and McKinley, 2009). Nevertheless, psychological problems, such as the development of anxiety and depression, have been widely reported in connection with patients who have undergone CABG surgery; and, it has been found that these psychological problems are often long-term, as research rep orts that anxiety and depression are evident in roughly one-fifth of CABG patients a year following the surgery (McKenzie, Simpson and Stewart, 2010). Problems with psychological adjustment can lead to adverse events. These adverse coronary events may include further hospitalization and even an increased incidence of mortality (McKenzie, Simpso

International Business Essay Example | Topics and Well Written Essays - 500 words - 4

International Business - Essay Example Modern society belong to the world of globalization and liberalization. Most of the countries changed the rules and regulations to accommodate Globalization and Liberalization. The boundaries of such countries are open to MNC’s irrespective of their origin or culture. But the main problem is such MNC’s have monopolized the market and small companies found it extremely difficult to survive in the market. The entry of MNC’s mostly welcomed by the consumers since they are getting quality products at affordable prices. But the small local companies are unanimously opposing the entry of MNC’s because of their inability to compete with the MNC’s. Now the question is how far a government can open their doors for the MNC’s? Can a government keep a blind eye towards the needs of small local companies? How can a government protect the interest of small local companies after signing agreements with regional trading blocs? â€Å"Regional integration agreements (RIA), also known as regional trading blocs, have become one of the major international relations developments in recent years. Most industrial or developing nations belong to one or more RIAs, and there are many. It has been said that more than one third of all world trade takes place within RIAs and that percentage increases daily. The merits and demerits of foreign culture will be induced through the MNC’s which will be a threat to the tradition and culture of the country.

Roman Britain Essay Example | Topics and Well Written Essays - 1750 words - 1

Roman Britain - Essay Example Others historians evidence the long-term effect of the Roman presence in Britain for three and a half centuries. Client kingdoms were established to speed up the process of Romanisation, whilst units of the army (legions and auxiliaries) were put in place at intervals to defend the frontiers from outside attack and to look inwards as ‘police forces’ and to act in the role of a ‘pioneer corps’ 2. Caesar’s incursions and Claudius’ invasion saw many successful changes in the relationship between Rome and the British tribes, which were largely based upon the inescapable fact that neither side could afford to ignore the other. Rome wanted at least a balance of pro- and anti-Roman forces in southern Britain, if for no other reason than to sustain conditions which would allow unimpeded progress towards Romanisation. Client kings were appointed or dismissed at the whim of the current emperor. The institution provides a good illustration of Rome’s traditional readiness to adapt to circumstances. Usually the king’s task was to form a buffer between Roman territory and potential enemies; within the borders of the imperial, however, he might be appointed to rule areas whose terrain made them difficult to police, as in Cilicia in Asia Minor, where a mountainous area known as Rough Cilicia seems to have been administered by client-kings through most of the Julio-Claudian period 3. Rome’s interest in these outer barbarian lands was confined at this time to the safety of their new province. The practice, continued from an earlier period, had been to seek protection of frontiers through friendly states. A special arrangement under the Roman method of patronage visualised the creation or recognition of kingdoms, the rulers of which had a client relationship with the Senate and people of Rome and, after Augustus, with the Emperors. It was the primary duty of the client rulers to prevent people beyond the frontier from

Online Consumer Behavior Essay Example | Topics and Well Written Essays - 5000 words

Online Consumer Behavior - Essay Example In the physical commercial world, the IT used for operations remains mostly in the background, invisible to the consumer. In e-commerce, however, the technology has been moved to the foreground and has become the store itself as a Web site. Such Web-based stores that use "networks and Internet technology for communications and transactions between various groups of stakeholders like businesses and consumers" have recently also been called Net-enabled organizations (NEOs). A key difference between online and offline consumer behavior is that the online consumer is generally more powerful, demanding, and utilitarian in her shopping expeditions. As a result, customer loyalty on the Web is low overall; although, as in the physical world, it is influenced by the availability of good, relevant content in an enjoyable context. Now that nearly all marketers have accepted that tapping a promotion's full potential requires strategically integrating the online and offline components, considering the differences between online and offline consumer behavior becomes important. Some professionals contend that these differences are enormous; a common refrain, for example, is that where consumer behavior offline is passive, the Web is all about engagement. But what those observers really are comparing is consumer behavior relative to advertising media; they're comparing how consumers interact with ads on television as compared with ads on the Internet. Where online and offline promotions are concerned, the differences are far less pronounced. In many cases, a Web site is really just a digitized retail store. Still, the simple insight that the exact same triggers motivate transactions both on- and offline has tended to become obscured amid the excitement accompanying the rise of online marketing. Promotions that focus on connecting the dots between in-store and online merchandising have, in fact, proved highly successful. Pepsi enjoyed runaway success with its E-Stuff promotion, which drove traffic from the store to the Web and back again. Simon Brand Ventures similarly fielded an online promotion that drove online shoppers to the company's malls, and mall shoppers to the Web. That's not to say that anyone who knows everything about offline promotions can consider himself armed and dangerous when it comes to online promotions. Some interesting, and sometimes surprising, trends and patterns have emerged with regard to online consumer behavior. One such interesting development concerns the profile of the online population: According to a recent newspaper report, the fastest-growing consumer segment on the Web is blue-collar workers---up 52% since spring 2001. A separate and somewhat contradictory report has it that seniors actually are the fastest-growing segment, even though 87% of people over age 65 don't yet have Web access. Meanwhile, a third survey found that online games, in particular, hold surprising appeal among older consumers. This survey discovered that 42% of frequent online garnets are over age 35, while just 30% are 18-to-35 years old. These groups have nowhere to go but up in terms of their online use; still, their growing ranks among the wired population point to as-yet uncharted opportunities for promotion marketers, and their online behavior bears watching. Plenty of opportunity remains among the younger set, to

Annotated Bibliography-Terence Coursework Example | Topics and Well Written Essays - 1250 words - 1

Annotated Bibliography-Terence - Coursework Example It is work done by McMurtrey that was published at the University of Central Arkansas. The information contained suggests that there is a difference in the use of digital data between the older generation and the young generation. In fact, the gap is widening which is such a concern to many researchers. The article provides avenues for other studies as to establish as to what criteria can be used to make them adopt the technology. The review involved past studies that enabled comparison easier while the methodology was limited to surveys that were in line with other research. It is significant on how the number of the elderly individuals is increasing, and yet the manufacturers cannot take the upcoming opportunities. Osman, Z., Poulson, D., & Nicolle, C. (2005). Introducing computers and the internet to older users: Findings from the care OnLine project. Universal Access in the Information Society, 4(1), 16-23. doi:10.1007/s10209-005-0111-8 This is an article by Osman and the core. It provides various computers to selected households of the old generation and determines their experiences with the use of services on the internet and various websites. This coincided to the gaps existing on the usability of the computers by the old generation. The peer-reviewed paper nonetheless does not offer space for other studies and provides analysis based on the research findings. The literature review used case studies to provide an in-depth overview of the paper. Research methods used is interviews to determine their experiences with computers and were common to all the researchers. It is important on how persons are concerned with the elderly generation to become literate on computer usage. It is an article by Paurasama and Colby published at the research gate. The report shows how technology advancements can be used to spread the knowledge to

Context and Discourse Essay Example | Topics and Well Written Essays - 4000 words

Context and Discourse - Essay Example Such technicians proceed to use this information to create context-aware software. Close attention to these several definitions and explanations might, however, reveal a common ground upon which a universal concept of context might be built. Though context is often used and understood, it is such a broad and encompassing term that it can hardly be properly defined in a sentence or two. Though it deals with the surrounding condition of a situation, those conditions can take the form of several things, and perhaps that is why context shows up in so many disciplines. And, as it regards discourse analysis, it will be seen that reliance upon context is indispensable in gaining a complete and comprehensive understanding of the intricacies of any text, passage, speech, or other of the forms in which discourse presents itself. In education, especially reading, context is tangled up with prior knowledge and schema, and the study of it is in an effort to determine its use in the decoding of passages. Here, context is placed in relation to the written word, and it is defined by one as "the belief-revised integration of the reader's prior knowledge with the reader's internalized (co-)text" (Rappaport, 4). Here co-text refers to written text that surrounds the problematic word or phrase whose meaning the reader currently struggles to decode. In this discipline, experts often refer to "context clues," which direct the student to the passage being read, delineating it as the context. One researcher cites six kinds of context clues in what is known as contextual analysis. Students are expected to gain insight into the text using hints provided by the context, and those hints come in the form of definition clues, synonym or comparison clues, contrast clues, example clues, and explanation clues. In addition to thes e clues from the text, context (as mentioned before) is extended to include inferential clues, which come not from the text being read but from the prior experiences of the reader (Doyle). So that context according to this view has both an internal and external aspect. However, once the text becomes internalized, context may be considered to be in the domain of the mind. In engineering, some consider context a "filter" that determines the meaning to be applied to certain terms or actions in a given situation. In fact, according to Yaser Bishr who seeks to prepare a foundation on which to base a contextual theory of geospatial applications, any definition of context must include such measures as follow. Contexts should define what is common to any input in a given situation. It should be restrictive, in that it allows only certain meanings of any vocabulary involved to actually be admitted as meaning to be derived from the situation. The truth of any statement of fact should depend upon "a collection of assumption which implicitly define context" (Bishr, 2), and all "facts" are understood to be factual only when a context is defined. Therefore, though the statement "all birds can fly" is untrue in Antarctica, it is true in the context of Brazil, where no penguins exist. This view of context also asserts that thought and interpretation across contexts is allowable; however, "when several contexts occur in a discussion, there

Thousand Splendid Suns Summary Essay Example for Free

Thousand Splendid Suns Summary Essay The novel centers around the friendship between Mariam and Laila. It is split into four parts, with a focus on Mariam in the first part, continuing Laila in the second and fourth, and the relationship between the two women in the third part. Mariam lives in a kolba on the outskirts of Herat with her embittered mother. Jalil, her father, is a wealthy man who lives in town with three wives and nine children. Because Mariam is his illegitimate daughter, she cannot live with them, but Jalil visits her every Thursday. On her fifteenth birthday, Mariam wants her father to take her to see Pinocchio at his movie theater. When he does not show up, she hikes into town and goes to his house. He refuses to see her, and she ends up sleeping on the porch. In the morning, Mariam returns home to find that her mother has committed suicide out of fear that her daughter has deserted her. Mariam is then taken to live in her fathers house. Jalil arranges for her to be married to Rasheed, a shoemaker from Kabul who is thirty years her senior. In Kabul, Mariam becomes pregnant seven successive times, but is never able to carry a child to term, and Rasheed gradually becomes more abusive. A girl named Laila and a boy named Tariq, who are close friends and aware of social boundaries, live in the same neighborhood. War comes to Afghanistan, and Kabul is bombarded by rocket attacks. Tariqs family decides to leave the city, and the emotional farewell between Laila and Tariq ends with them making love. Lailas family also decides to leave Kabul, but as they are packing a rocket destroys the house, kills her parents, and severely injures Laila. Laila is taken in by Rasheed and Mariam. After recovering from her injuries, Laila discovers that she is pregnant with Tariqs child. After learning that Tariq is dead, she agrees to marry Rasheed, who is eager to have a young and attractive second wife, and hopes to have a child with her. When Laila gives birth to a daughter, Aziza, Rasheed is displeased and suspicious, and he soon becomes abusive toward Laila. Mariam and Laila eventually become confidantes and best friends. They plan to run away from Rasheed and leave Kabul, but they are caught at the bus station. Rasheed beats them and deprives them of water for several days, almost killing Aziza. A few years later, Laila gives birth to Zalmai, Rasheeds son. The Taliban has risen to power, and there is a drought, and living conditions in Kabul become poor. Rasheeds workshop burns down, and he is forced to take jobs for which he is ill-suited. Rasheed sends Aziza to an orphanage. Then one day, Tariq appears outside the house. He and Laila are reunited, and their passions flare anew. When Rasheed returns home from work, Zalmai tells his father about the visitor. Rasheed starts to savagely beat Laila. He nearly strangles her, but Mariam intervenes and kills Rasheed with a shovel. Afterwards, Mariam confesses to killing Rasheed, in order to draw attention away from Laila and Tariq, and is executed, while Laila and Tariq leave for Pakistan with Aziza and Zalmai. After the fall of the Taliban, Laila and Tariq return to Afghanistan. They stop in the village where Mariam was raised, and discover a package that Mariams father left behind for her: a videotape of Pinocchio, a small pile of money and a letter. Laila reads the letter and discovers that Jalil regretted sending Mariam away. Laila and Tariq return to Kabul and fix up the orphanage, where Laila starts working as a teacher. Laila is pregnant with her third child, and if it is a girl, Laila has already named her.

Are Human Rights a Western Concept?

Are Human Rights a Western Concept? Do you agree that human rights are a western or modern concept, if not please cite two imperial examples of universal Human Rights in practice during pre-historic times. And the unending challenges in conflict with diversity, culture and religion in contemporary times? This essay will defined, explore and analyse the historical, theoretical and philosophical concept of universal human rights with comparative analysis of international instruments and its applications of human rights both in theory and context with empirical examples from different countries, culture and religion. The evolution of Human Rights in terms of its enduring challenges and successes will also be explored. The crux of this essay will focus on the controversial clash of culture and religious in practice against the backdrop in adapting to the concept of universal human rights. For example, this essay will attempt to present both opposite views and justification from a cultural and religious perspectives and against the practice of Female Gentile Mutilation (FGM) in Sierra Leone, and the violation of certain womens rights in Saudi Arabia, from a universal human rights perspective, which others tend to view as western liberal ideology. The first part of this essay will focus on the historical and theoretical aspect of human rights with comparative analysis of contemporary challenges and success in an attempt to juxtapose universal human rights against national laws and its direct challenge to cultural and religious justification in national defence with respect to these controversial topics, with an example of which both national activists and International actors continue to campaign against cultural practice such as FGM around the world with a direct focus on Sierra Leone. The Third section will explore and analyses human rights in Saudi Arabia and the cultural and religious influence with respect to the conflicting laws and individual rights challenges, particularly women. The fourth section will draw comparative analysis with Western countries like UK and USA in an attempt to explain cultural relativism with respect to the differences and common accepted human rights practices among these states. Human right history has been a long and controversial subject that stem from little known concept and history of human rights before 1945 around the same period the United Nations was established. Before then, certain intellectuals tend to hold the view that contemporary human rights history stems from the United Nations concept. The international convention on Economic, Social and cultural rights, is known as one of the fundamental declarations adopted by the General Assembly of the UN in the Declaration of Human Right, with provision for everyone to take part in cultural life, to enjoy the benefit of scientific progress and its applications, and to enjoy the protection of scientific, literary or artistic works. Article 13 points the rights of everyone to education, which shall be directed to the development of human personality and the sense of its , (UNESCO: 1998; 1). Although cultural rights are also indicated in numerous UNESCO conventions and recommendations, likewise in severa l other international documents, there is yet an unending challenges to implement cultural rights to its full potential. There is a clear evidence to suggest that there is a common relation between cultural rights and fundamental freedoms and individual rights such as freedom of belief and religion, the right to education, freedom of association and freedom of expression. (1998; 1). On Lockes view in his famous and influential Letter Concerning Toleration 1689 the state is concerned with external acts of human beings and not with the care of their souls and hence has no right to restrict individuals liberty in matters of faith. Churches are to be be understood as a voluntary societies for the public worship of God. Their members do not surrender their natural liberty in matters of religion to their church and so the church has no right to coerce its members beyond that of expelling them for appropriate reasons. (Charvet and Kaczynska- Nay: 2008; 29) The major theorist of the seventeen century who invented the individualist doctrine of natural rights were all Northern European protestants: Hugo Grotius of the Netherlands, Thomas Hobbs and John Locke of England and Samuerl Pufendorf of Germany. They developed a new understanding of the idea of natural law that was to serve as the foundation of a legitimate social and political order. Hugo Grotius who is widely known as the founder of modern natural law theory is also accepted as the originator of modern theory of international law, which is grounded on the law of nature, which is also grounded of the domestic theory. However, there is also a more inquisitorial common view of a long human right history way beyond contemporary history of human rights, which many refers to as a much better approach. Even though it is plagued with controversy, but it gives an opportunity to search beyond 1945 and challenge the former position with respect to the historical and philosophical aspects and concepts of human rights. Some argues that the concept of Human has a universal history in the various religious and philosophies of the world. The code of Hammurabi (c.1792-50 BC), King of Babylon, is said to be the oldest surviving text establishing the rule of law, Cyrus the Great (died 529 BC), King of Persia, proclaimed a policy of religious tolerance and abolished slavery. The Buddhist King Ashoka of India (c.264-38 BC) also proclaimed a policy of religious tolerance, provided for the health and educations of his people, and appointed officials to prevent wrongful punishments (Weeramantry 1997: 7-8). (Freeman 2011: 15-16). There are numerous challenges towards the view that human right is a western concept, such as the self evident of protections with non western cultural settings, which weakens the position of those claiming human rights to be a western concept. In1979, the UN General Assembly adopted the convention on the Elimination of all Forms of Discrimination Against Women (CEDAW), the realization of this document stemmed from a cummulation of over three dacdes of work by the UN Commission on the Status of women including years of efforts by Womens rights activist and governments. This was initially commission in 1947 under the Commission of Human Rights as a sub-commission, with unending demands from women activists it was eventually promoted to a full commission, This is seen as the authoritative instrument of Womens bill of rights, which seek to protect women around the world. The Convention defines discrimination against women as: Any distinction, exclusion or restriction made on the basis of sex which has the effect or purpose of impairing or nullifying the recognition, enjoyment or exercise by women, irrespective of their marital status, on a basis of equality of men and women, of human rights and fundamental freedoms in the political, economic, social, cultural, civil or any other field (Article 1), (2008;201) Whiles most states have ratified CEDAW, there have been an exceptionally high number of reservations made to it by states ratifying, several countries have entered reservations to Article 2 and 16 in particular; for example, Bangladesh and Egypt on grounds that they conflicts with Sharia law (Bangladesh subsequently withdrew its observation to Article 16). Saudi Arabia entered a general reservation stating that: [i]n case of contradiction between any term of the convention and the norms of Islamic law, the Kingdom is not under obligation to observe the contradictory terms of the convention. An Elimination of Discrimination Against Women stated: Article 2 and 16 are considered by the committee to be core provision of the convention. Although some states parties have withdrawn reservations to those articles, the committee is particularly concerned at the number and extent of the reservations entered to those articles. The commission holds the view that article 2 is central to the objec ts and purpose of the Convention. States parties which ratify the Convention do so because they agree that discrimination against women in all its form should be condemned and that the strategies set out in article 2, subparagraph (a) to (g), should be implemented by States parties to eliminate it. Neither traditional, religious or Cultural practice nor incompatible domestic laws and policies can justify violations of the convention. The Committee also remains convinced that reservations of article 16, whether lodged for national, traditional, religious or cultural reasons, are incompatible with the Convention and therefore impermissible and should be reviewed and modified o withdrawn. (2008; 204) In 1517, Martin Luther pinned his famous ninety-five these stacking Catholic practices and beliefs to a church door in Wittenberg, which eventually led to the unbelievable split of the Christian Church in the West known as the Reformation. Because of the anxiousness exhibited by leaders who were desperate to free themselves from the interference of the pope and emperors, they seized the opportunity to affirm their total independence by embracing the new protestant version of Christianity, which had achieved wide spread popularity. During this period the liberty of religious conscious was never acknowledged by the Medieval Catholic Church, violent persecution of heretical beliefs was frequent by the state. This eventually led series of suppression and war in the West. It has to be said that Protestant were not really reacting to the persecution by the Catholics. The main reformed churches, Lutheran, Calvinist and Anglecan, were as ardent persecutors of those who did not accept the true faith as the catholics. The indirect influence of the Reformation on the movement for the huge and continuing scale of the religiously inspired carnage and the direct influence of the Reformation on support of toleration came from the radical protestant sect such as; the Anabapitists and Baptist, Socinians and Unitarians. The main natural rights theories were directly involved in these concerns. Their main argument was that the naturalness of radical disagreement between human beings over religion and their idea of natural law was that it constitutes common ground in abstraction from areas of disagreement. Thus, they supported a minimalist view of Christian dogma and both Pufendorf and Locke wrote widely read works specifically on toleration using an argument from natural liberty. (Charvet and Kaczynska- Nay: 2008; 29) The complexity and contradiction of human rights law is nothing new when it comes to the human rights law and the relationship with the subject of culture and religious with respect to oppression and injustice, which is not always compatible. Human Rights law may have operated and practice around the world, but there is a disparity in terms of its universal acceptance and approaches different member States, which sometimes operates more or less in the same context, but sometimes produce inconsistent results. The process of ratification or legalizing human rights law have proved to be challenging, especially the subject of Womens rights and its relationship with religion, Culture and traditional resistance. Particularly the parochial world that view such move as threats to male privilege or centuries old practices, which others interpreted as an attempt by Western liberal to subjugate their culture, religion or traditional heritage. The 1993 Vianna World Conference on Human Rights can be noted as another defining moment in the struggle of Womens rights history to gain the recognition of womens rights and Human rights, which is another result derived from the complex and contradictory quagmire of legalizing womens rights. It is a heterogeneous project which precludes any formulation of grand theory. Its commonality lies in providing critical and necessary challenges to explanations about womens subordination that have been furnished by liberal and Western feminist positions, especially those that come to occupy the international human rights arena in their understanding and articulation of concerns of Third World women. Post colonial feminism furnishes the tools for exposing the imperial and essentialist assumptions about the Third World women and culture and a reliance on a centre-periphery model or world culture that have come to inform lrgal responses to womens human rights concerns. (Kapur 2005). (Meckled-Garcia and Cali: 2006;103) Women and the veil However, the cantering of a womens claims to social justice to human rights, the law has also have some serious limitation. The pursuits of women human rights has come to focus on laws and legal strategies, encouraging the view that the law is the exclusive language in which to express claim to social justice and emancipation and consequently marginalize the benefit of others/emancipatory and vocabularies (Kennedy 2004; 5). It encourages the belief that freedom and emancipation lie in the objectivity, universality and rational basis of human rights laws. (106) These claims made in and through Human rights law ultimately rely on a universal subject: a subject that resembles the uncomplicated subject of liberal rights discourse. Cultural essentialism tends to reinforce the notion of human rights as a primary concern with relation to the law, with main focus on the consequences and effects of violence against women in third world countries. Alhough they are invariably portrayed as victims of their culture, reinforcing stereotyped and racist representations of that culture and privileging the culture of the West. Many human rights law textbooks address the issue of violence against women in other contexts, primarily in a chapter on universality and cultural Relativism implying that universality is not a cultural concept that emerged from a specific historical and political context, and reinforcing the inaccurate assumption that the primary wary in which women in the Third world experience violence is through some particularly egregious cultural practice. This portrayal of women in Sierra Leone that practice FGM or (Bondo society) for example is encouraged by traditional and some influential members of that country, even though others vehemently opposed this practice as proposed by some feminist and human rights activist particularly in the international realm, which reminiscent of imperial interference in the lives of na tive people, which they often interpret as the backwardness of African culture and women society and uncivilized culture. It recreates the imperialist move that views the native subject as different and civilizationally backward (Sinha: 2000). And this culture is cast in opposition to the universal project of human rights. Some Cultural practices have come to occupy our imaginations in ways that are totalizing of a culture and its treatment of women, and are nearly always overly simplistic or a misrepresentation of the practice. For example, the multiple meanings of the veil, through different cultural and historical contexts, get subsumed in the legal arguments that focus on almost exclusively on veiling as an oppressive and subordinating practice that typifies Islam and its degrading treatment of women. It is read in a uniform, linear manner as an oppressive practice because it erases womens physical and sexual identity and is symbolic of the subjugation of women in Islam. For som e it does not represent honor, and an effective mechanism on avoid tempting men. More significantly, the veil has also been a very empowering symbol for muslim women in some countries. In Iran it was the sign of rebellion and rejection of the shah and Western imperialism. Amongst immigrants communities in the West, it is the symbol of an exclusive cultural space, where women are often marginalised. (Merinissi: 1994; 112-22). This complexity has been obscured in several recent attempts to ban or uphold the ban on headscarves. The European Court on Human REoights in Strasbourg has recently upheld the ban on the wearing of headscarves in class at University of Istanbul. It upheld Turkish Constitutional Courts ruling that wearing of a headscarves was in contravention of the principle of secularism and gender equality and that the upholding of such a ban did not violate rights to religious freedom and practice. One of the factors considered by the Court was the fact that there were extremist political movements in Turkey which sought to impose on society as a whole th eir religious symbols and conception of a society founded on religious (Meckled-Garcia and Cali: 2006;106) Conclusion

Promotion of Language Proficiency Among Newcomers in Canada

Promotion of Language Proficiency Among Newcomers in Canada Son Ian Lam, Candice Outline Introduction: a.Is it successful in promoting two official language among newcomers in Canada in recent centuries?b. the multicultural policy implemented in 1971 and claim to help immigrant learned at least one of the official language. But before this implement, government also help immigrant to learn these two languages. c. Canada help newcomers in language learning by providing several language program but they also meet obstacles. Body paragraph Official language programs in Canada have a long history until now. These language programs developed along with the change of immigration and language policy in recent centuries. Some may argued newcomers have no time to work while they go to linguistic classes. 13% of students were having a full-time job and 13% of students were having a part-time job. According to the study of Okrainec, K., et al., there is a small group of immigrants having persistent language barrier (2015). 34% of immigrant interviewees revealed that they had persistent language barrier and they had live in Canada for over 15 years. Tendency of these interviewees is older, having family in Canada and married. Conclusion Canada government promote the two official languages by subsidizing newcomers to take part in language programs while they meet some difficulties. In Canada, a multiculturalism country, these language program funding by government boost the promotion of language proficiency and also help newcomers to integrate in the society and economy quicker. Introduction Is it successful in promoting two official language among newcomers in Canada? After the implement of multiculturalism policy in 1971, newcomers from worldwide come to Canada. Most of the recent immigrants have well language proficiency. However, there still have numerous of newcomers are lacking of language skill. This scarcity of language proficiency might lead them meet difficulties to find a job, to see a doctor or integrate into the society. Government have the responsibility to help immigrants to integrate in economy and society. Government develop linguistic program for newcomers from the old days and they also meet obstacle when promoting the widespread of language proficiency.Language programs for newcomers funding by federal and provincial government Official language programs in Canada have a long history until now. These language programs developed along with the change of immigration and language policy. In 1947, Federal government in Canada started a curriculum called CILT (Citizen and Language Instruction and Language Textbook Agreement) for immigrants to develop knowledge and language skills to pass the citizen test (Tollefson, 2002). According to Tollefson, although the supply of this program could not meet the demand, it was hard to know how immigrants understand the instruction and their progress virtually. Soon, the Federal government gave the responsibility to provinces to determine the program content and service (2002). After the Immigration Act at 1967, federal government withdrew the right for province managing education and started a subsidized program called Manpower program which helped immigrants prepare for working (Tollefson, 2002). Immigrants in these language program received 24 weeks training and financial subsidy for living and they were also for higher level education (Tollefson, 2002). In 1969, the Official Language Act declared that there was no clause for people who cannot speak either one official language to learn either one. But sooner in 1971, federal government implement the multiculturalism policy which declared that the government will continue to assist immigrants to acquire at least one of Canadians official language in order to become full participants in Canadian society (Burnaby, 2008). During 1990, the Manpower program was replaced by LINC (current Language Instruction for Newcomers to Canada) which is for newcomers in the first three years and LMLT (Labor Market Language Training) which is for LINC graduates (Tollefson, 2002). LINC program works until now. It provides to permanent citizen or refugee for free and participants need to take a language test to know which level they are (Settlement.org, n.d.). The program mostly teach in English and some of the class t each in French. Moreover, some might argue that newcomers have no time to go to class as they need to work. The programs is divided into full time and part time so that students who have a job can also take part in. 13% of students in LINC had a full-time job and 13% of students were having s part-time job (Government of Canada, 2010). According to the survey of Workpermit, 50% of immigrant interviewee reveal they had participated in employment training program and 54.7% had participated in language training program (2012). Additionally, a survey of Government of Canada indicated that 33.6% of students can get a job after taking LINC program and 47.1% improve their English (2010). These statistics reveal that numerous newcomers benefit from these language program no matter their daily life or employment. Language barrier among immigrants According to the study of Okrainec, K., et al., there is a small group of immigrants having persistent language barrier. They collected the data of 2323 immigrants who had completed the Canadian Community Health Survey 2007-2008 and been in the CIC data and also self-reported having language barrier. The study found an abundant percentage of immigrants had long term language barrier even they had lived in Canada for longer than 15 years. This group of interviewee tend to be older (mean age of 52), married or having family member in Canada (2015). These individuals might have more difficulties to their daily life. Yet, they were more likely to have social supports like family member or spouse and they were also not in the main workforce in the society because of their elder age. Conclusion Canada government promote the two official languages by subsidizing newcomers to take part in language programs overtime even they meet some difficulties. From 1947, Canada start helping newcomers to overcome the language barrier. Until now, the LINC program help more than 60,000 newcomers every year (Government of Canada, 2013). In Canada, a multiculturalism country, these language program funding by government boost the promotion of language proficiency and also help newcomers to integrate in the society and economy quicker. Canada accept multitudinous of immigrants every year and many of them are family reunification. Some of them might not know either one of the language. Yet, those immigrants have relatives for supporting. Newcomers can jump to the workforce more straightforward. It is one of the factor makes multiculturalism success as language can help social integration, individuals speak different language need a mutual language to communicate as the consideration of conform ing the multiculturalism policy: the government will continue to assist immigrants to acquire at least one of Canadians official language in order to become full participants in Canadian society (Burnaby, 2008). References Burnaby, B. (2008). Language policy and education in Canada. In Encyclopedia of language and education (pp. 331-341). Springer US. Statistics Canada. (2013). 2011 National Household Survey: Immigration, place of birth, citizenship, ethnic origin, visible minorities, language and religion. Retrieved from Statistics Canada: http://www.statcan.gc.ca/daily-quotidien/130508/dq130508b-eng.htm Tollefson, J.W. (Ed). (2002). Language policies in education: critical issues. Mahwah, N.J. : L. Okrainec, K., Booth, G. L., Hollands, S., Bell, C. M. (2015). Language Barriers Among the Foreign-Born in Canada: Agreement of Self-Reported Measures and Persistence Over Time. Journal of immigrant and minority health, 1-7. Workpermit. (2012). Language and employment biggest barriers for new Canadian immigrants. Retrieved from Workpermit: http://www.workpermit.com/news/language-and-employment-biggest-barriers-new-canadian-immigrants-20120725 Settlement.org. (n.d.). What is the Language Instruction for Newcomers to Canada (LINC) program?. Retrieved from Settlement.org: http://settlement.org/ontario/education/english-as-a-second-language-esl/linc-program/what-is-the-language-instruction-for-newcomers-to-canada-linc-program/ Government of Canada. (2013). Backgrounder Language Instruction for Newcomers to Canada (LINC) Program. Retrieved from Government of Canada: http://www.cic.gc.ca/english/department/media/backgrounders/2013/2013-10-18.asp Government of Canada. (2010). Evaluation of the Language Instruction for Newcomers to Canada (LINC) Program. Retrieved from Government of Canada: http://www.cic.gc.ca/ENGLISH/resources/evaluation/linc/2010/appendix-a.asp#bftn55

Johnny got his gun Essay -- essays research papers

Johnny Got His Gun Johnny Got His Gun is a striking literary work about a young man, Joe Bonham, and his internal struggles following a devastating war injury. He lost his arms, legs, and face. Dalton Trumbo, the author Johnny Got His Gun, allows the reader to know Bonham's thoughts, but nothing more. The reader follows Joe's progression toward and away from insanity, and between hope and despair. Trumbo shows this progression through the use of a plethora of literary techniques. Characterization is one of the most extensively used techniques. A great deal can be understood about Joe's feelings and thoughts by seeing how he interprets characters. The reader ponders many ideas when thinking about characterization used in this book: reality of characters, stereotyping of characters, and motivation of characters. In order to make sense of this book, the reader needs to assume at least one character to be real. Joe is most easily assumed real. The crux of this book is criticism of war, and the criticism becomes most apparent if Joe is real. Reality of other characters is difficult to distinguish. The people Joe remembers are real, at least to him. He has memories of their personalities and what they looked like. He can recall specific memories of events with these people. There are also characters Joe encounters while he is lying in his bed after the accident. These characters are very flat. They do not develop, and we know little about their thoughts or emotions. Joe only kn...

Invisible Man - A Black Man in a White World :: Ralph Ellison, Invisible Man

Ralph Ellison’s The Invisible Man shows the conflict or struggle of one Black man struggling in a white culture. The most important section of this novel is that in, which the narrator joins â€Å"the Brotherhood†, an organization designed to improve the condition under which his race is at the time. The narrator works hard for society.   Ã‚  Ã‚  Ã‚  Ã‚  The narrator works hard for being rewarded society and his efforts named the representative of Harlem district. One of the first people he meets is Brother Tarp, a veteran worker in the Harlem district, who gives the narrator the chain link he broke nineteen years ago, while freeing himself from being imprisoned. Brother Tarp's imprisonment was for standing up to a white man. Therefore, he was sent to jail. Imprisonment made brother Tarp similar to invisible because, he lost part of his identity. However, he regained it by escaping the prison and giving himself a new name.   Ã‚  Ã‚  Ã‚  Ã‚  The chain plays an interesting part in the entire play. The chain symbolizes the narrator’s experience in college, where he was restricted to living up to Dr. Bredsoe’s rules. He feels that he too is trying to be an individual free of others people’s control. The chain functions as a link in several ways, between the two men, between the past and the present, as a symbol of opression, and eventually as a weapon for the Invisible Man as he uses it to fight in a street riot. It reminds the narrator significally of his grandfather, a man repressed by the system who went through his entire life trying to obey but at the same time hating all the men in power.   Ã‚  Ã‚  Ã‚  Ã‚  At the end of the novel, the narrator continues to fight for his community. He feels betrayed and now he wants to destroy â€Å"The Brotherhood†. His plan does not work out. He tells the people of Harlem to go on a riot. He falls down though, he gets into isolation. While in isolation he decides that he wants to go back to the society. He grows to understand what the brotherhood and what Mr. Bedsoe (mentor) could never understood, that individuality doesn’t exclude being part of a group. He learned to be an individual for himself.   Ã‚  Ã‚  Ã‚  Ã‚   I personally, enjoyed reading â€Å"The Invisible Man† by Ralph Ellison. The book I read was nonfiction, it was published in _______, copyright date _______.

What is religion

What is religion? There are many definitions for the term â€Å"religion† in common usage. On this web site, we define it very broadly, in order to include the greatest number of belief systems: â€Å"Religion is any specific system of belief about deity, often involving rituals, a code of ethics, and a philosophy of life. † Thus we include here all of the great monotheistic religions, Eastern religions; Neopagan religions; a wide range of other faith groups, spiritual paths, and ethical systems; and beliefs about the existence of God(s) and Goddess(es). We recognize that most people define â€Å"religion† in a much more exclusive manner. Christianity: There are many definitions for this term as well. Again, we use an inclusive definition: â€Å"An individual or group is Christian if they sincerely, thoughtfully and devoutly believe that they are Christian. † This generates a lot of angry Emails from some visitors to this site who are insistent on excluding the Jehovah's Witnesses, Roman Catholic Church, the Mormons and some other denominations as sub-Christian, quasi-Christian non-Christian, or anti-Christian. We treat Christianity in greater detail than other religions, simply because about 75% of North Americans identify themselves with that religion. Christians outnumber the next largest organized religions, Judaism and Islam, by about 40 to 1 in the U. S. and Canada. We are not in any way implying that Christianity is superior or inferior to other religions. It is simply much more popular. Destructive, doomsday cults: These are fortunately few in number, and are listed elsewhere. Information for these essays was extracted from reliable sources, and believed to be accurate and reasonably unbiased. Where possible, they have been reviewed by a group (typically 3 or more) of persons who follow the belief before the material is placed online. â€Å"World† Religions: There are many, long established, major world religions, each with over three million followers. We have shown the five largest North American religions in bold: Baha'i Faith Buddhism Christianity; Christian groups, denominations and families (Amish to The Way) Confucianism Hinduism Islam Jainism Judaism Shinto Sikhism Taoism Vodun (Voodoo) 1 Neopagan Religious Faiths Neopagan faiths are modern-day reconstructions of ancient Pagan religions from various countries and eras. They experience a high but diminishing level of discrimination and persecution in North America. They were once rarely practiced in public for reasons of safety. This is rapidly changing for the better. Asatru (Norse Paganism) * Druidism Goddess Worship Wicca Witchcraft Notes: Many followers of Asatru regard themselves as â€Å"Heathens† rather than â€Å"Neopagans. † Many followers of these religions refer to themselves as â€Å"Pagans. † We use the term â€Å"Neopagan† because it is less ambiguous. Pagan† has a variety of unrelated meanings. Other organized Religions These are smaller religions, with a well defined belief in deity, humanity and the rest of the universe. Of the many hundreds of faith groups in the world, we have chosen these because of their historical significance, or because of the massive amount of misinformation that has be en spread about them in North America: Caodaism Damanhur Community Druze Eckankar Elian Gonzalez religious movement Gnosticism Gypsies Hare Krishna – ISKCON Ifa, the religion of the Yoruba people of West Africa Lukumi Macumba Mowahhidoon Native American Spirituality Rom, Roma, Romani, Rroma, (a. k. a. Gypsies) Santeria Elian Gonzalez religious movement Satanism; The Church of Satan Scientology Unitarian-Universalism The Creativity Movement (formerly called World Church of the Creator) The Yazidi branch of Yazd? ism Zoroastrianism what is RELIGION? The English word â€Å"religion† is derived from the Middle English â€Å"religioun† which came from the Old French â€Å"religion. † It may have been originally derived from the Latin word â€Å"religo† which means â€Å"good faith,† â€Å"ritual,† and other similar meanings. Or it may have come from the Latin â€Å"relig? e† which means â€Å"to tie fast. † Defining the word â€Å"religion† is fraught with difficulty. Many attempts have been made. Most seem to focus on too narrowly only a few aspects of religion; they tend to exclude those religions that do not fit well. It is apparent that religion can be seen as a theological, philosophical, anthropological, sociological, and psychological phenomenon of human kind. To limit religion to only one of these categories is to miss its multifaceted nature and lose out on the complete definition. † All of the definitions that we have encountered contain at least one deficiency some exclude beliefs and practices that many people passionately defend as religious. For example, their definition might include belief in a God or Goddess or combination of Gods and Goddesses who are responsible for the creation of the universe and for its continuing operation. This excludes such non-theistic religions as Buddhism and many forms of religious Satanism which have no such belief. Some definitions equate â€Å"religion† with â€Å"Christianity,† and thus define two out of every three humans in the world as non-religious. Some definitions are so broadly written that they include beliefs and areas of study that most people do not regard as religious. Some define â€Å"religion† in terms of â€Å"the sacred† and/or â€Å"the spiritual,† and thus require the creation of two more definitions. Sometimes, definitions of â€Å"religion† contain more than one deficiency. However, this definition contains an element of controversy, because it implies that religions, and thus perhaps deity/deities, are created by humanity and not the reverse. A less contentious meaning might be the sum total of answers to the problem of our relationship with the universe, we call religion. â€Å"Religion is any specific system of belief about deity, often involving rituals, a code of ethics, a philosophy of life, and a worldview. † A worldview is a set of basic, foundational beliefs concerning deity, humanity and the rest of the universe. Thus we would consider Christianity, Islam, Judaism, Na tive American Spirituality, Wicca, and other Neopagan traditions to be religions. We also include Agnosticism, Atheism, Humanism, Ethical Culture etc. as religions, because they also contain a â€Å"belief about deity. Their belief is that they do not know whether a deity exists, or they have no knowledge of God, or they sincerely believe that God does not exist. Some people do not consider their personal spiritual path to be a religion. Many conservative Christians refer to Christianity not as a religion but as an intensely personal relationship with Jesus Christ. Many Native Americans believe that their spiritual beliefs and practices are not a religion in the normal sense of the term. They form a integral and seamless part of their very being, totally integrated into their life experience. Agnostics and Atheists often do not regard their beliefs to be a religion. To most, Atheism and Agnosticism simply represent a single belief about the existence or non-existence of a supreme being. They do not necessarily include ethical matters. The New Age is sometimes referred to as a religion. However, it is in reality a collection of diverse beliefs and practices from which a practitioner may select those that appeal to her/him. The individual often grafts these beliefs and practices onto an established religion. â€Å"True religion is not about possessing the truth. No religion does that. It is rather an invitation into a journey that leads one toward the mystery of God. Idolatry is religion pretending that it has all the answers. † â€Å"†¦ just because you don't bow on your knees and worship an idol or an invisible being, does not mean you are not a Satan worshiper. The worship of any other god (s) is the same thing. There are no other gods. They are demons and Satan is in control of them. â€Å"Yes, Christianity is the one true religion. That may sound awfully dogmatic and narrow-minded, but the simple truth is that Christianity is the only true religion. Jesus said that He alone was the way to the Father (John 14:6), that He alone revealed the Father (Matt. 11:27; Luke 10:22). Christians do not go around saying Christianity is the only way because they are arrogant, narrow-minded, stupid, and judgmental. They do so because they believe what Jesus said. How many religions are there in the world from which to locate the â€Å"true† one? According to David Barrett and team, there are 19 major world religious groupings in the world which are subdivided into a total of about 10,000 distinct religions. Of the latter, there were 270 religions and para-religions which had over a half million adherents in the year 2000 CE. Within Christianity, they have identified 34,000 separate groups (denominations, sects, individual unaffiliated churches, para-church groups, etc) in the world. â€Å"Over half of them are independent churches that are not interested in linking with the big denominations. † 1 Even considering a single religion, Christianity, within a single country, there are often thousands of individual â€Å"Christian confessions and denominations. 4,684 groups in the U. S. ,364 in South Africa. 2,079 in Nigeria. 1,581 in Brazil. 1,327 in South-central Asia. Among other English-speaking countries, there are: 828 groups in the UK. 469 in Canada. 267 in Australia 175 in New Zealand. 2 Differences in the beliefs and practices of various faith groups: Probably the one area where religions differ the most is over the nature of deity. Various groups teach Agnosticism, Animism, Atheism, Strong Atheism, Deism, Duotheism, Henotheism, Monism, Monotheism, Panentheism, Pantheism, Polytheism, the Trinity, and probably some others that we have missed. Perhaps the next greatest range of beliefs are about the fate of people after death: whether there is simple annihilation, some form of energy-less existence as taught by the ancient Hebrews, Purgatory as taught by the Roman Catholic Church, Heaven or Paradise as taught by many religions, Hell which is also taught by many faiths, Limbo, reincarnation, transmigration of the soul, nirvana, an alternative world much like Earth, and probably some other places or states that we have missed. There is also a great range of beliefs and practices among different religions over other theological beliefs, ritual, organization, family structure, personal sexual behavior, and other topics. For example, differences exist on matters such as: abortion access, adult celibacy, animal sacrifices. ppearance factors (shaving, jewelry), birth control usage, calendar, clergy celibacy, clergy gender, clergy organization, meeting day, documentation, family power sharing, family types, gender of deities, homosexual rights, meeting place, nature of deities, nature of humanity, new year date, number of deities, origin of the universe, prayer, pre-marital sex, role of women, sacred texts, suicide, surgical modifications to the body, special clothing, symbols, etc. More details To our knowledge, no two religions teach the same message or expect the same practices from their followers. One would be hard pressed to find two faith groups within the same religion which have identical teachings and practices. If a â€Å"true religion† exists, then it would probably have to be one or a few faith groups within one of the 10,000 religions. All of the other religions and faith groups would be in error. What do faith groups teach about their own status? Most religious groups teach that their own beliefs and practices are the only true set, and that all other faith groups contain some degree of error. For example, the largest single faith group in the U. S. in Canada, and in the world is the Roman Catholic Church. According to the Times News Service, a year 2000 statement by the Church titled â€Å"Dominus Iesus† implies that â€Å"Churches such as the Church of England, where the apostolic succession of bishops from the time of St. Peter is disputed by Rome, and churches without bishops, are not considered ‘proper' churches. † Only the Roman Catholic Church and the Eastern Orthodox Churches are â€Å"churches in the proper sense. † They suffer from â€Å"defects. † Dominus Iesus further states that religions other than Christianity are considered to be â€Å"gravely deficient. Their rituals can constitute â€Å"an obstacle to salvation† for their followers. 3,4 Other faith groups are either more inclusive or more exclusive than the Roman Catholic Church regarding the â€Å"truth† status of other faith groups. Which, then, is the true religion? Because religions are so different, only one could be the â€Å"true religion. † Perhaps none are. Within the â€Å"true religion† there may be more than one faith group that are sufficiently accurate in their beliefs and practices that all could qualify as â€Å"true. † The problem is how to find out which religion and which faith groups have this status. Some methods of determining the â€Å"true† religion are conduct an opinion poll. Unfortunately, beliefs differ around the world: In Saudi Arabia, the government claims that 100% of the population is Muslim. So there is probably a very high probability that a given citizen picked at random would firmly believe Islam is the true religion and that theirs is the true faith group. India is about 80% Hindu. There is a very high probability that any given citizen believes that their tradition with Hinduism is the true religion. The U. S. is about 75% Christian. The population in the American â€Å"Bible belt† is significantly higher than that. There is a very high probability that any given citizen in South Carolina, for example, believes that their denomination within Christianity is the true religion. It is obvious that one's personal beliefs about the true religion is largely a function of the country in which one happens to have been born, the area of that country, and the beliefs of one's parent(s): Pray to God 5 and ask to be enlightened. The founder of the Mormon movement, Joseph Smith, did precisely this. Mormons believe that God and Jesus Christ appeared to him side by side, and told him that none of the then existing Christian denominations were the true religion. He was instructed to create a new denomination to restore Christianity to its first century CE purity before it fell into heresy. This method appears to be unreliable. When people pray to God for enlightenment, most seem to conclude that their own religion and faith group is the true one. If people could access the will of God on this matter, then a vast majority of the world's population — the folks who pray — would realize that their faith group was not the true one. They would gradually migrate to the true religion. There would eventually be only one religion and one tradition within that religion left standing. Otherwise, people would be rejecting the will of God. All the other 11,000 religions and their tens of thousands of denominations or traditions would be phased out. The OCRT, the group that sponsors this web site, conducted a pilot study to determine whether a person can assess the will of God through prayer. We used a controversial topic: whether God favors same-sex marriage for homosexuals and some bisexuals. The answer that we found was that people appear to be unable to assess the will of God through prayer. Communication from God: God could initiate a direct communication to humanity. In order to be convincing, it would have to be totally unambiguous, clear and convincing. One example might be for God to rearrange a few thousand stars to spell out in the evening sky the name of the true religion. Unfortunately, at least within the Judeo-Christian traditions, God seems to be progressively withdrawing from humanity. He walked in person with Adam and Eve. Later, he only appeared in rare occasions as at Mount Sinai. Still later, he communicated with humans only through prophets. Most Christians believe that Jesus Christ is God and walked among humans in first century CE Palestine. However, he was seen by only a miniscule percentage of the human race. Now, access to God is through prayer. Unless God were to take the initiative, it appears that there is no way for humans to determine which religion is â€Å"true. â€Å"

What Are the Benefits for Foreign Firms to Cross List in the Us Markets?

What are the benefits for foreign firms to cross list in the US markets? Do the benefits remain after the SOX? Do you think the benefits would remain unchanged after the worldwide adoption of IFRS? Foreign companies are always looking for a new country to plant a flag and expand their global market place. One of the ways that they do this in the business world is through a process called cross listing. This practice allows a company owned and operated in Country A to list their company in Country B’ s financial trading exchange.Some have argued that introduction of Sarbanes-Oxley (SOX) and the ongoing plans of convergence between US GAAP and IFRS have decreased the need for cross listing. While there is a difference of opinion as to whether or not the practice is still beneficial is this day an age; I tend to believe that even if the benefits are not as robust as they once were they are worth the investment Cross listing is when a corporation â€Å"lists its equity shares on one or more foreign stock exchange in addition to its domestic exchange. (Wikipedia, 2013) The practice became very popular in the in 80’s and hit its peak in the 1990’s. Research has uncovered a number of benefits and reasons for cross listing. Three models were established to show the benefits of cross listing. They are the market segmentation / investor recognition model, the liquidity model, and the shareholder protection / legal bonding model. (Weisbach, Reese, 2002) When it comes to discussing the benefits of cross listing in the United States. Some of the benefits are as follows: The first is that it will increase the visibility of company in a global scale. Zhu, Small, 2007) Changing the visibility of a company from national to global offers a company a larger audience who may not have been familiar with a company in the past. Second, companies can gain access to liquid markets. (Zhu, Small, 2007) A foreign company in a developing country may not have enough li quidity in its surrounding area for the purposes of investment and growth. Leaning on developed countries with large financial exchanges is a way to tap into those economic resources that issuers are trying to find. Third, is to show that the company is strong. Zhu, Small, 2007) In a competitive industry such as the earning management and the stock market, investors are looking for strong companies to give their money to. It is up to the foreign firms to establish themselves. In some cases an audience with financial analyst that can tout the benefits of investing in your company is a way of building international credibility with the investment world. Finally, cross listing is done in order to follow tougher requirements. This can show that a company is â€Å"for real† and worth a look because they are willing to cross list in a country with tough exchange requirements. Zhu, Small, 2007) The overall benefits of cross listing can be summed up in a few words: global exposure th at leads to international investments from multiple countries that will fuel growth opportunities. There are critics that say that SOX has affected cross listing negatively due to its strict and stringent rules. In some cases, these are so different from a foreign companies â€Å"home† accounting policies that it makes it almost impossible or the firm to comply. Congress has made it clear that â€Å"U. S. nvestors are entitled to †¦protection regardless of†¦issuer† (Zhu, Small, 2012) SOX was established to protect investors from fraud by companies when they are reporting their performance to the SEC and regardless of cost the U. S. should stand behind those principles and try to keep companies â€Å"honest†. In my opinion the same benefits that cross listings had before SOX still exist; the willingness of companies to comply with SOX and reap the benefits of cross listing. Once the convergence between US GAAP and IFRS is complete I still see a benefit to cross listing.However, by sheer transition to IFRS a company would lose the benefit of stricter exchange requirements. The move would require changes to legal and financial interpretations of accounting standards. However, the true consequences of this move to a global standard could not be determined until the framework of these standards was complete and implementation has taken place with U. S. and foreign firms. In closing, I consider cross listing a beneficial practice for foreign firms. I agree that we are living in an Internet world where I can invest in German company with a few clicks of a mouse.I also agree that we are heading towards a global accounting standard that will level the playing for all companies of all sizes in all countries. However, the benefit of cross listing that I see never going away is the visibility. Having a tangible presence in developed countries is key to growth. Having a presence in developing countries is a stepping-stone to bigger growth opp ortunities in the future. Bibliography â€Å"Cross Listing. † Wikipedia. Wikimedia Foundation, 17 Jan. 2013. Web. 20 Jan. 2013. Dobbs, Richard, and Marc Goedhart. Why Cross-listing Shares Doesn't Create Value. † McKinsey Quarterly Autumn 2008 29 (2008): n. pag. Print. Reese, William, Jr. , and Michael Weisbach. â€Å"Protection of Minority Shareholder Interests, Cross-listings in the United States, and Subsequent Equity Offerings. † NBER. Journal of Financial Economics, 2002. Web. 20 Jan. 2013. Zhu, Hong, and Ken Small. â€Å"Has Sarbanes-Oxley Led to a Chilling in the U. S. Cross-Listing Market. † Has Sarbanes-Oxley Led to a Chilling in the U. S. Cross-Listing Market. The CPA Journal, Mar. 2007. Web. 20 Jan. 2013.

Advancement in Construction Technology Essay

1.1General Background Back in the day before there were computers the whole construction process was done by pen and paper from the bidding process to the actual drawings themselves. Since the innovation of the computer and interactive software these processes have gotten much more efficient. There have been many programs that ease the construction process. Such programs include, drawing software (AutoCad), spreadsheet software (Microsoft Excel), programs to assist with estimating (Plan Swift), planning and scheduling software (Microsoft Project), the internet as well as e-mail. There have always been minor updates on these programs but have mostly remained with the same basic purpose. Within the last 5 years a new state of the art program developed by AutoDesk using 3D Modeling has been integrated into many large jobs in Canada while in the USA it has been used regularly for about 10 years. This program is called Building Information Modeling and for short, BIM. There are many companies that do not know about BIM or have heard of it but have never used it or seen it being used. 1.2Specific Background The purpose of this report is to inform people within the construction industry about the available software and the importance of 3D modeling throughout the entire construction process. Hopefully this report will convince many people to incorporate BIM into their projects more often. Also, students should be learning about BIM in college programs and should also be an elective within high schools along with AutoCad. 1.3Thesis Statement Can 3D Modeling technology improve production control in the construction process? 1.4Explanation of Methodology Throughout this technical report, research on the rise of 3D Modeling will be analyzed and broken down to the reader through secondary research obtained from various online newspaper and magazine articles and academic articles recarding the subject. This research will be used to identify the need for 3D Modeling within the construction industry. It will then prove that the process behind 3D modeling will improve production from initial budgeting to maintaining the finished product. The primary research that will be used within this report will be presented through an online survey and face-to-face interviews with a number of industry professionals. The opinions and experiences of these professionals will be used within this report to support the presented question or establish background information regarding the subject. Each of the interviewees will be presented with the same set of questions in order to properly compare and compile the data received by them. 2.0Secondary Research Review 2.1Building Information Modeling: Safety Benefits & Opportunities, Professional Safety In this article Rajendran and Clarke argue the benefits of Building Information Modeling (BIM) in Health and Safety. They also mention several ways it helps with the overall construction process. The article starts of by defining BIM and its processes and Stating that it is becoming more popular within the architect, construction and engineering industries. They write that BIM allows builders to foresee any complications that may occur even before the construction process begins. They list major benefits BIM has regarding the construction process. There are many figures portraying how BIM can be used to assist with site layout and identify potential risks. Concluding this article they state that BIM had many benefits that can improve construction safety (Rajendran & Clarke, 2011). I will use parts of this article to argue the importance of BIM in the construction process. The major issue I am focussing on is how it will improve the construction process and prevent further complications. This article has some good points on benefits of using BIM regarding my topic. 2.2Implementation of Building Information Modeling (BIM) in Construction In this article Rowlinson, Collins, Tuuli and Jia, analyse the impirical impacts of Building Information Modeling (BIM) into construction. They review two cases where BIM was used successfully. In the first case the process started traditionally and after many issues causing delays, BIM was implemented and with the help of a BIM team they created the model and resolved the issues quickly. In the second case the BIM was implemented from the beginning and the process was much smoother and saved time. They find that BIM allows companies to deal with RFI’s (Requests for Information) much easier. Also, states that BIM allows builders to see conflicts between each parties system and resolve them before they clash on site and delays the project. On concluding this article, the authors find that success alone is not a sufficient driver for managers to justify implementing BIM (Rowlinson, Collins, Tuuli & Yunyan, 2010). I will use this article to strengthen my argument that the use of BIM will help with production control within the construction process. This article clearly outlines the issue I am trying to prove; BIM can make the construction process run smoother. This is a very important article to my research and has a lot of useable content. 2.3Building Information Modeling (BIM): Trends, Benefits, Risks, and Challenges for the AEC Industry. Leadership & Management In Engineering Azhar starts off this article by suggesting that building information modeling (BIM) has potential to reduce project costs and delivery as well as increase productivity. He states the building information model after construction is completed can be used for operation and maintenance. He then lists a number of applications of BIM such as, fabrication/shop drawings, estimating, sequencing and conflict detection. The results of two secondary source surveys says, 82% of BIM users believed that it had a positive impact on the company’s productivity, 79% of users indicate improved project outcomes and less RFIs. He then proceeds to report on 4 case studies illustrating cost and time savings. There are many data tables with different information, in one of them there is an analysis of different projects return on investment using BIM. He also states several potential risks and future complications related to BIM. On concluding this article Azhar suggests that the increasing use of BIM will likely enhance collaboration and reduce fragmentation in the industry (Azhar, 2010). I will use this article to help prove that BIM will help with the overall construction process including the start up. I will also use this back up the use of BIM to save money and make a considerable return. 2.4Construction industry goes high-tech In this magazine article the author Michael Douchette begins by introducing Autodesk which is the company that created AutoCAD and BIM. Both are industry revolutionary programs. He states that AutoCAD was a big step in the drafting works and BIM is quickly finding its way into being the industry standard. A primary source says that all stakeholders are able to interact on a 3D model (referring to BIM). Autodesk is working with institutions to make sure students are trained in the new (BIM) technology. He explains BIM allows designers, architects and engineers to identify deficiencies early in the process. Douchette then explains what Building Information Modelling (BIM) is. He says it’s not for only buildings or infrastructure. It is usable through the whole process of the project from Design through construction. Referring to a Smart Market Report he states that more than 70% of non-users think that competitors are using BIM. Everyone within the process will be using BIM. Trades workers will use a specific layer of the software and be able to make changes in real time. He concludes by stating, the future of construction is BIM (Doucette, 2012). I will use this to help improve my argument that it BIM is an aid to the construction process. This article has a lot of point referring to training new students to use BIM and in turn that proves that it is going to be a major part in the construction process in the near future.